ʻO kahi hōʻike hou mai Counterpoint Research e hōʻike ana i kahi hoʻomohala nui i ka māhele smartphone premium ma Kina.
Wahi a ka firm, ua lele ka ʻāpana premium ($ 600 a ma luna) mai kahi mahele 11% i 2018 a i 28% i 2024.
Noho ʻo Apple ma ke poʻo o ka pāʻani me kāna 54% mahele ma 2024, akā ua ʻike ʻo ia i ka hāʻule nui ʻana mai kāna 64% kaʻana ma 2023. He moʻolelo ʻē aʻe no Huawei, akā naʻe, ʻoiai ʻo ia ka lua o Apple, loaʻa nui i ka makahiki 2024. Wahi a Counterpoint, mai kona 20% a hiki i ka 2023 mahele ma 29. Ma waena o nā OEM Kina, ua hana ʻo Huawei i ka ulu nui loa i ka makahiki i hala ma ka ʻāpana i ʻōlelo ʻia.
"Ua ʻike ʻo Huawei i ke ala hou ʻana mai ka makahiki 2023 ma hope o ka hoʻi ʻana o ka hōʻailona me kāna chipset 5G Kirin, ʻoiai ua hāʻule ka mākeke o Apple i 54% i 2024," wahi a Counterpoint. "Ua kākoʻo ʻia kēia e ka hoʻonui ʻia ʻana o ka chipset 5G Kirin Huawei ma waena o nā hiʻohiʻona hou, e like me ka Pura moʻo a Nova 13 moʻo. Ua kōkua kēia hoʻonui iā Huawei e hoʻopaʻa i ka ulu ʻana o 37% YoY i ka nui o ke kūʻai aku ma 2024, me ka ulu wikiwiki ʻana o ka māhele premium ma 52% YoY.
ʻO nā hōʻailona ʻē aʻe e like me Vivo a me Xiaomi i ʻike i ka hoʻomaikaʻi like ʻana i ka māhele premium, ʻaʻole naʻe i koʻikoʻi e like me ka hana a Huawei. Eia nō naʻe, ke ulu nui nei nā māka Kina i ka ʻāpana $400-$600, me kā lākou ʻāpana hui e lele ana mai 89% i 2023 a i 91% i 2024. Wahi a Counterpoint, ʻo ia ka mea hōʻike e makemake nā mea kūʻai kūloko i nā huahana kūloko ma mua o ka honua "no ka mea, hāʻawi nā OEM home i nā smartphones ʻaʻole i ʻoi aku ka maikaʻi o ka hana akā hāʻawi pū kekahi."
