E like me kā mākou e ʻike ai, nui nā hōʻailona e komo i ka rebranding iā lākou iho i nā ʻoihana like ʻole a me nā inoa e like me Xiaomi rebrands. ʻAʻole wale kēia i kaupalena ʻia iā Xiaomi, aia ʻo OPPO iā Realme a ʻo Huawei ka hanohano a ke hele nei ka papa inoa. He aha ke kumu o kēia rebranding? No ke aha i hoʻopili ai kēia mau ʻoihana kelepona nui Kina ma lalo o nā inoa like ʻole? Manaʻo mākou e hoʻomālamalama i ke kumuhana o kēia kumuhana.
Xiaomi Rebrands: POCO a me Redmi a me nā mea hou aku
Xiaomi he nui nā sub-brands ma mua o Redmi a me POCO wale nō, a inā makemake ʻoe e ʻike e pili ana i kēia mau sub-brands, hiki iā ʻoe ke kipa i kā mākou mau inoa ʻē aʻe. maʻiʻo kahi a mākou e komo hohonu ai i ka mea. ʻO ke kumu o kēia ʻano rebranding āpau, he hoʻolālā maoli kēia a nā hui Kina e hahai ai i mea e hoʻonui ai i kā lākou palena kūʻai, hoʻonui i kā lākou mea hoʻohana a ulu i ka mākeke. Pehea e hana ai?
Maʻa ka poʻe i kahi inoa a hoʻomohala i kekahi mau manaʻo i ia inoa i ka manawa. No ka laʻana, "Hana ʻo Xiaomi i nā kelepona kālā a ke ʻimi nei au i kahi kelepona kiʻekiʻe" ʻo ia ka mea e hiki mai ana i ka noʻonoʻo ke noʻonoʻo nei iā Xiaomi. ʻAʻole wale ʻo Xiaomi e hana i nā polokalamu kālā, akā paʻa kēia ʻano noʻonoʻo i ka brand ma muli o nā hana i hala. Hoʻopili kēia i ka lehulehu o ka hui a i mea e pale aku ai, ua hoʻoholo ʻo Xiaomi e hōʻailona hou iā ia iho a ua hele mai me nā sub-brands me nā inoa like ʻole, e uhi ana i kahi waihona mea hoʻohana nui aʻe ma mua o ka wā ma mua. No laila, hōʻano hou ʻo Xiaomi i kāna mau kelepona e like me ka mea hou.
Mai ka nui o nā hōʻailona e like me ka hoʻohana ʻana i kēia hoʻolālā, ke manaʻoʻiʻo nei mākou he palekana ke manaʻo e hana maoli ia, a he manaʻo akamai. He ʻenehana maʻamau loa ia ma Kina a e ʻike mau paha ʻoe i nā sub-brands e like me kēia i ka wā e hiki mai ana.
