Tuam Tshoj muaj npe nrov rau nws qhov chaw qub, tshuaj yej ntau lawm, thiab qee qhov kev tsim khoom zoo tshaj plaws hauv ntiaj teb. Yog tsis muaj lub compass, ntawv, wheelbarrow, thiab astronomical observatories, leej twg paub qhov twg (lus hais thiab piv txwv) peb yuav nyob rau hnub no? Tuam Tshoj cov chaw tsim khoom thiab tus tsim qauv Xiaomi Corporation tau txais txiaj ntsig zoo li ntawd thiab nrhiav kev los muab cov khoom siv niaj hnub no rau cov pej xeem.
Lawv lub khw muag khoom thiab kev tshawb fawb txog dab tsi ua tau hauv kev siv thev naus laus zis maj mam ua rau lawv raug hu ua "Apple of China," nrog cov khw muag khoom cib thiab mortar dotted thoob plaws lub tebchaws. Tab sis Xiaomi tsis yog ib txwm khav theeb xws li cov khoom lag luam sib txawv.
Thaum ntxov Pib ntawm Xiaomi
Txawm hais tias Xiaomi muag ntau lab units niaj hnub no, lub tuam txhab tsuas yog tsim nyob rau hauv 2010. Lawv txoj kev vam meej tau tshwm sim sai heev uas tam sim no yog lub tuam txhab hluas tshaj plaws ntawm Fortune Global 500. Tus txiv neej lub luag haujlwm? Lei Jun, uas loj hlob nyob rau hauv lub underdeveloped countryside nyob rau hauv kev txom nyem. Nws tau pom zoo rau cov khoom siv hluav taws xob thiab kev sib sau ua ke thiab disassembling lawv, tsim thawj lub teeb hluav taws xob hauv lub zos siv lub thawv ntoo, roj teeb, lub teeb, thiab qee cov xov hlau.
Nws lub peev xwm thiab kev ua siab ntev coj nws mus rau kev kawm qib siab, thiab nws thiaj li ua tau zoo raws li tus neeg ua lag luam. Tsuas yog ib xyoos tom qab Xiaomi los ua, thawj Xiaomi lub xov tooj raug tso tawm. Peb xyoos tom qab, lub tuam txhab cov xov tooj smartphones tau ua lag luam thiab khav theeb kev lag luam loj tshaj plaws hauv lub tebchaws. Lub hom phiaj ntawm Xiaomi tab tom nrhiav, yog li lub tuam txhab qhib xaiv lub khw muag khoom kom nthuav dav nws mus txog.
Diversifying Beyond Smartphones
Nrog rau tag nrho cov kev vam meej no, Lei Jun yuav tsis muaj txoj hauv kev rau lub tuam txhab kom stagnate. Lawv cov peev nyiaj los ntawm cov tuam txhab lag luam tsis sib haum, thiab lawv tau nce ntau lab nyiaj los pab txhawb kev sib tw ua tiav ntawm kev tsim khoom. Xiaomi txuas ntxiv ua kev hloov pauv, ntiav tus kws tshawb fawb hauv computer Hugo Barra los pab tswj cov khoom lag luam thiab nthuav dav lub tuam txhab hla ciam teb ntawm Suav teb av loj. Qhov kev nthuav dav nthuav dav mus txog lwm lub khw hauv Middle East, Southeast Asia, Latin America, thiab Africa.
Interestingly, thaum kev muag khoom tau tsim thiab cov thev naus laus zis tshiab tau pib, Xiaomi tau tawm tsam cov nyiaj tau los poob rau xyoo 2016. Lawv txoj kev khiav ntawm lub xov tooj smartphone tau pib hloov pauv, yog li Lei Jun tau rov qab mus rau pawg thawj coj saib thiab saib kom nthuav dav mus rau lwm ntu. Poob rau ntawm Xiaomi lub vev xaib hnub no, thiab koj yuav pom lawv tus kheej cov ntsiav tshuaj, Bluetooth hais lus, dehumidifier, kettle, neeg hlau nqus tsev vacuum, automated tsiaj feeder, thiab ntau lwm yam khoom siv niaj hnub. Thiab nws yog qhov tseeb tias kev sib txawv yog qhov ntse tshaj plaws rau lub tuam txhab. Lawv tsuas yog txuas ntxiv tsim lawv cov lus txib hauv Is Taws Nem ntawm Yam (IoT) kev ua lag luam, thaj chaw ntawm cov khoom siv hauv tsev ntse, thiab, tau kawg, kev lag luam smartphone thoob ntiaj teb.
Xiaomi's Vast Product Portfolio
Xiaomi cov khoom lag luam tau ua tiav zoo vim tias, hais ncaj ncees, lawv tau coj ob peb nplooj ntawv tawm ntawm Apple tus qauv kev lag luam. Lawv cov khoom ua haujlwm nyob rau hauv ib tug loj ecosystem, yog li cov neeg siv yuav txaus siab rau ib tug interconnected kev paub thiab ua ntau inclined mus xaiv Xiaomi cov khoom yog hais tias lawv twb loyal. Nyob rau hauv sib piv, lub tuam txhab kuj txawv nws tus kheej los ntawm kev tsim ib tug qauv uas muaj nuj nqis pheej yig thiab siv tau - tsis muaj kev cuam tshuam rau lub cutting-edge tech nws tus kheej. Qhov kev sib piv-rau-tus nqi ntawd dhau los ua nyuaj heev. Ua ke nrog lub tuam txhab kev siv zog tsis tu ncua los tsim kho tshiab ntxiv thiab nthuav mus rau hauv kev lag luam tshiab, lawv yog lub zog uas nyuaj rau nres.
Txawm hais tias Xiaomi cov xov tooj tsis yog qhov flashiest lossis feem ntau ua lag luam tawm muaj, tib neeg xaiv lawv vim lawv siv Android OS, muab cov ntsiab lus saum toj kawg nkaus, muaj AMOLED zaub, thiab tau siv los ntawm Snapdragon 8 Gen 3 processor. Cov neeg siv tuaj yeem ntseeg tau txais kev nco, twv txiaj qhov nrov tshaj plaws online casino apps, thiab xauj hauv internet ib yam li lwm lub xov tooj. Ntawm cov nqi tsim nyog thiab nrog cov khoom siv sib npaug sib npaug piv rau lwm lub xov tooj nrov nrov, lawv yog cov khoom sib tw uas txhawb nqa cov neeg siv khoom. Xiaomi lwm cov khoom, xws li Mi Watch Revolve Active thiab Mi Pad 5 Pro, muab kev zoo nkauj thiab kev ua tau zoo nrog cov neeg siv. interfaces uas ua raws li Apple kev paub.
Feem ntau cov tuam txhab smartphone tsis muag cov khoom xws li cua purifiers, hluav taws xob scooters, thiab lub koob yees duab kev ruaj ntseg, thaum Xiaomi ntim ntau yam khoom hauv lawv cov ecosystem. Tsis tas yuav mus saib lwm lub tuam txhab thaum koj xav tau cov cuab yeej tu tsev, khoom siv kev nyab xeeb, lossis lwm yam khoom siv thev naus laus zis - koj tuaj yeem pom nws tag nrho hauv Xiaomi cov khoom lag luam.
Lub neej yav tom ntej zoo li cas rau Xiaomi?
Ntau ntawm Xiaomi cov kev ua tiav tuaj yeem raug ntaus nqi rau lawv cov kev tshawb fawb thiab kev loj hlob zoo. Qhov project Scope yog ib txwm loj, thiab lawv tsis tu ncua saib kom outdo lawv tus kheej li xyoo dhau los. Xyoo 2021, lawv tau ua tiav lawv tus kheej ua tus thib ob hauv ntiaj teb rau cov ntawv sau npe tsim kev lag luam tshaj plaws (216) luam tawm nyob rau hauv Hague System - txoj cai tom qab tech loj heev Samsung Electronics. Lawv lub hom phiaj yog siab, hais tias lawv npaj yuav nkag mus rau lub lag luam high-end smartphone thiab tuav Apple ntawm lawv tus kheej kev ua si. Nrog kev npaj siab los nqis peev 15.7 billion USD hauv kev tshawb fawb thiab kev tsim kho thiab ua qauv rau lawv cov neeg siv kev paub thiab cov khoom lag luam tawm tsam Apple, nws yuav tsis xav tsis thoob yog tias Xiaomi dhau los ua tus neeg sib tw tiag tiag rau cov khoom loj no.
Lub tuam txhab lub hom phiaj tseem ceeb yuav coj nws mus deb thiab ua tau zoo rau yav tom ntej-pov thawj kev lag luam nyob rau hauv lub ntsej muag ntawm innovation thiab tsis paub tseeb. Muaj ntau ntau ntawm lawv cov phaj, nrog rau lawv cov kev nqis peev loj rau hauv lub tsheb hluav taws xob thiab ib qho kev tshwm sim humanoid robot prototype uas yog kev ua haujlwm. Txhua tus nyiam zaj dab neeg riveting, thiab Xiaomi zoo li yog lub cim tseem ceeb thaum nws los txog futuristic endeavors. Yog li, dab tsi ntxiv? Lub siab-tswj interfaces? Cov khoom siv Teleportation? Yog tias cov xwm txheej no tuaj yeem ua tau, koj tuaj yeem twv koj cov nyiaj hauv qab uas Xiaomi yuav nyob ntawd los nqis peev rau lawv.
