Makanema amakanema ataliatali akhala mwala wapangodya wa njira zamakono zotsatsira digito. Kuchokera pamakanema a YouTube kupita ku ma webinars, zomwe zili zazitali zimalola ma brand kulowa mozama mumitu, kupereka phindu, ndikukhazikitsa ulamuliro mu niche yawo. Komabe, ngakhale mavidiyowa ndi ofunikira kwambiri, vuto limakhala pakukulitsa kufikira kwawo komanso kukhudzidwa kwawo. Kodi mungawonetse bwanji kuti khama lanu lifikira anthu ambiri momwe mungathere, pamapulatifomu angapo, osapanga zatsopano nthawi zonse? Lowetsani yankho: repurposing. Posintha kanema wamtundu wautali kukhala titifupi tating'ono tating'ono tomwe tikuyang'ana kwambiri, mutha kulimbikitsa chidwi chanu ndikuwonjezera kubweza kwanu pazachuma (ROI). Kukonzanso makanema anu akale ndi njira yanzeru yosungira zinthu zanu zatsopano, zofunikira, komanso zokopa popanda kufunika kopanga makanema atsopano nthawi zonse. Zida ngati a Mkonzi wamavidiyo wa AI zimakuthandizani kuti muchotse zowoneka bwino, chepetsani zomwe zili, ndikusinthiratu magawo, kukulolani kuti muwongolere luso lanu ndi luso lanu.
N'chifukwa chiyani mumagwiritsanso ntchito mavidiyo akale?
Kukonzanso makanema apatali kumatha kubweretsa phindu lalikulu pakutsatsa kwanu, ndikupangitsa kuti zomwe mwalemba zizikuvutitsani. Tiyeni tifotokoze zina mwazifukwa zomwe muyenera kulingalira kukonzanso:
1. Wonjezerani kuti omvera azifikira pamapulatifomu angapo
Makanema amtundu wautali amakhala oyenera kwambiri pamapulatifomu ngati YouTube, Vimeo, kapena mabulogu, koma si malo okhawo omwe omvera anu amacheza. Mwa kubwereza zomwe zili muzithunzi zazifupi, mutha kuzigawa pamapulatifomu ena monga Instagram, Facebook, LinkedIn, kapena TikTok. Pulatifomu iliyonse ili ndi mawonekedwe ake omwe amakonda, ndipo posintha zomwe mwalemba kuti zigwirizane ndi zosowa zenizenizi, mutha kuwonjezera mawonekedwe anu, kukopa otsatira atsopano, ndikukulitsa kufikira kwanu kumagulu osiyanasiyana omvera.
2. Wonjezerani kuyanjana kudzera mumitundu yosiyanasiyana
Sikuti aliyense ali ndi nthawi kapena chidwi chowonera kanema wamphindi 30. Komabe, chokopa chofulumira cha masekondi 60 kapena choseketsa cha masekondi 15 ndichosavuta kugwiritsa ntchito ndipo chingalimbikitse owonera ambiri kuti azichita zomwe muli nazo. Zomwe zili zazifupi nthawi zambiri zimabweretsa chiwongola dzanja chokwera chifukwa zimapangidwira anthu omwe amakonda chidziwitso choluma. Mukasintha mitundu yomwe uthenga wanu umaperekedwa, mumatengera zomwe mumakonda, zomwe zimakulitsa chidwi chanu chonse.
3. Chulukitsani ROI mwa kugwiritsa ntchito mavidiyo omwe alipo
Kupanga kanema wapamwamba kwambiri, wamawonekedwe aatali kumatha kukhala kothandiza kwambiri, kaya ndi nthawi, ndalama, kapena khama. Kukonzanso zinthu izi kumakupatsani mwayi wopindula ndi ndalamazo. M'malo mojambula mavidiyo atsopano kuchokera pachiyambi, mukutambasula mtengo wa chinthu chimodzi kukhala zolemba ndi maonekedwe angapo, zomwe zimamasulira kukhala ROI yapamwamba. Kwenikweni, mukupeza ma mileage ochulukirapo kuchokera kuzinthu zomwezo, ndipo ndizopambana nthawi zonse pazamalonda.
4. Sungani kusasinthika kwamtundu pamitundu yonse yazinthu
Chimodzi mwazovuta zazikulu pakutsatsa kwazinthu ndikusunga kusasinthika kwamtundu pazinthu zanu zonse. Kusinthanso makanema amakanema azing'onozing'ono kumatsimikizira kuti uthenga wanu umakhala wogwirizana komanso wogwirizana. Kaya ndi mawu oseketsa amphindi 5 kapena mawu pang'ono amasekondi 30, kamvekedwe kanu, masitayelo anu, ndi uthenga wofunikira sizisintha, zomwe zimathandiza kulimbikitsa dzina lanu pamapulatifomu ndi mitundu yosiyanasiyana.
Udindo wa odula makanema pa intaneti pakukonzanso zinthu
Pankhani yokonzanso mavidiyo aatali, a wodula mavidiyo pa intaneti ndi chida chamtengo wapatali. Zida zapaintanetizi zimathandizira kuti ntchito yotulutsa timapepala tating'onoting'ono, ipangitse kukonzanso mwachangu komanso moyenera. Amapereka njira yachangu komanso yosavuta yochepetsera, kusinthanso kukula, ndikusintha zomwe zili pamapulatifomu osiyanasiyana osafunikira mapulogalamu ovuta kusintha. Kupezeka kwa zida zapaintaneti kumathandizira otsatsa, opanga, ndi mabizinesi kubweza zomwe zili popanda kufunikira luso laukadaulo, zomwe zimapangitsa kukhala yankho labwino kwa aliyense amene akufuna kukulitsa mtengo wamavidiyo awo.
Njira zazikulu zobwezeretsanso pogwiritsa ntchito odula mavidiyo pa intaneti
Tsopano popeza takhazikitsa kufunikira kokonzanso, tiyeni tilowe munjira zina zothandiza kuchitira izi pogwiritsa ntchito chodulira makanema pa intaneti.
1. Kupanga zidule zapa social media
Malo ochezera a pa Intaneti amasangalala ndi zinthu zazifupi, zochititsa chidwi. Pogwiritsa ntchito chodulira makanema pa intaneti, mutha kutulutsa zowoneka bwino muvidiyo yanu yayitali ndikupanga timawu tomwe timapangidwira nsanja monga TikTok, Instagram Reels, kapena YouTube Shorts. Makanema akulu akulu awa amakuthandizani kuti mufikire anthu ambiri komanso amalimbikitsa owonera kuti afufuze zambiri.
2. Kupanga ma teasers ndi ma trailer
Ma teas ndi ma trailer ndi njira yabwino kwambiri yoyendetsera kuchuluka kwa anthu kuvidiyo yanu yonse. Podula nthawi zokakamiza ndi chodulira makanema pa intaneti, mutha kupanga zowonera zazifupi zomwe zimadzetsa chidwi. Makanemawa amabweretsa chisangalalo ndikuwonjezera mwayi wa omvera anu kuti awonere kanema wathunthu.
3. Kupititsa patsogolo maphunziro ang'onoang'ono
Ngati vidiyo yanu ili ndi maphunziro kapena malangizo ofunikira, agawanitseni kukhala maphunziro ang'onoang'ono. Makanema awa amatha kugawidwa pama media ochezera kapena pamaphunziro apaintaneti. Popatula zotengera zazikuluzikulu, mumapereka phindu popanda kufunsa owonera kuti awonere kanema yonse.
4. Kupanga makanema otsatsira
Makanema otsatsira ndiafupi, amakanema omwe amakhudza kwambiri chinthu china, ntchito, kapena umboni. Gwiritsani ntchito chodulira makanema pa intaneti kuti mutulutse ziwonetsero kapena ndemanga, ndikupanga makanema okopa omwe ali oyenera makampeni otsatsa. Mawu apang'ono awa amathandizira kuwunikira zomwe mumapereka komanso kukulitsa kutembenuka.
5. Kuyesa kwa A / B kusiyanasiyana
Kuyesa kwa A/B kumakupatsani mwayi wofananiza mitundu yosiyanasiyana yazinthu ndikuwona zomwe zikuyenda bwino. Mwa kupanga zingapo zazifupi zazifupi kuchokera ku kanema wamtali wamtali, mutha kuyesa mauthenga osiyanasiyana, kuyimbira kuti muchitepo kanthu, ndi kutalika kwa kanema kuti mupeze mitundu yothandiza kwambiri kwa omvera anu.
Njira zabwino zogwiritsira ntchito odula mavidiyo a pa intaneti kuti abwererenso
- Kukonza molondola: Sankhani chodulira kanema wapaintaneti chokhala ndi zida zodulira zenizeni kuti mujambule nthawi yeniyeni yomwe mukufuna osataya mtundu. Chida cholondola kwambiri, ndiye kuti zomaliza zomaliza zidzawoneka bwino. Kukonza molondola kumawonetsetsa kuti magawo ofunikira komanso ochititsa chidwi a kanema wanu amagwiritsidwa ntchito kukonzanso.
- Sungani zabwino: Onetsetsani kuti wodula mavidiyo amasunga zomwe zili patsamba lanu panthawi yokonza. Izi zimathandizira kuti makanema anu opangidwanso akhalebe owoneka bwino komanso akatswiri. Makanema apamwamba kwambiri amalumikizana bwino ndi omvera anu ndikusunga kukhulupirika kwa mtundu wanu.
- Konzani nsanja: Mapulatifomu osiyanasiyana ali ndi mawonekedwe apadera komanso zofunikira. Odula mavidiyo a pa intaneti amakulolani kuti musinthe kukula kapena kusintha mawonekedwe kuti agwirizane ndi kukula kwake ndi makulidwe a mafayilo omwe amafunikira pa nsanja iliyonse. Kukhathamiritsa zomwe muli nazo kumapangitsa kuti makanema anu azichita bwino komanso aziwoneka bwino pamapulatifomu onse.
- Onjezani mawu omasulira: Kuwonjezera mawu omasulira ndi mawu ang'onoang'ono kumapangitsa makanema anu kupezeka mosavuta, makamaka pazama media pomwe makanema nthawi zambiri amaseweredwa popanda mawu. Mawu omasulira amathandizira kusunga chidwi cha owonera, kukulitsa chidwi, komanso kusangalatsa anthu ambiri popereka mawu kwa omwe sangathe kapena osakonda kugwiritsa ntchito mawu.
Momwe mungasankhire chodula changwiro pa intaneti pazosowa zanu
Mukasankha chodulira makanema pa intaneti kuti mugwiritsenso ntchito zomwe mwalemba zazitali, pali zinthu zingapo zofunika kuziganizira:
- Kugwiritsa ntchito mosavuta: Yang'anani chida chosavuta komanso chodziwika bwino. Mukufuna kudula ndi kuchepetsa mavidiyo anu mofulumira popanda phiri la kuphunzira, makamaka ngati muli pa ndondomeko yolimba.
- Liwiro ndi mphamvu: Chodula mavidiyo oyenera pa intaneti chiyenera kukulolani kuti mugwire ntchito bwino, kukonza mavidiyo anu mofulumira popanda kuchedwa kosafunikira. Izi ndizothandiza makamaka poyang'anira kuchuluka kwazinthu kapena nthawi yomwe ili yofunika kwambiri.
- Kugwirizana kwamafayilo: Onetsetsani kuti wodulayo amatha kugwiritsa ntchito makanema osiyanasiyana, kotero kuti musakhale ndi malire mukamagwira ntchito ndi magwero osiyanasiyana. Kusinthika kwamtundu wothandizira kumatsimikizira kuti kusintha kwanu kumakhalabe kosasinthika pamakanema osiyanasiyana.
- Kutetezedwa kwabwino: Ndikofunikira kuti wodula mavidiyo asasokoneze mtundu wa kanema wanu woyambirira. Kusunga mavidiyo abwino panthawi yokonza kumawonetsetsa kuti makanema anu omwe asinthidwa amakhalabe opukutidwa komanso akatswiri.
- Zowonjezera: Ganizirani za zida zomwe zili ndi zinthu zothandiza monga kuwonjezera mawu, mawu ofotokozera, kapena kusintha magawo osiyanasiyana pamapulatifomu. Zowonjezera izi zitha kukhala zothandiza kwambiri posintha zomwe zili patsamba lanu kuti zigwirizane ndi zomwe mukufuna papulatifomu.
Kutsiliza
Pomaliza, kubwezeretsanso makanema amakanema ataliatali mothandizidwa ndi chodulira makanema pa intaneti ndi njira yabwino komanso yothandiza yokulitsira kufikira kwanu, kukulitsa chibwenzi, ndikukulitsa ROI. Potenga mphindi zofunika ndikuzigwirizanitsa ndi nsanja zosiyanasiyana, mutha kupanga zinthu zosiyanasiyana zomwe zimagwirizana ndi magawo osiyanasiyana omvera. Kaya mukupanga timawu tatifupi, zoseketsa, zosewerera zamaphunziro, kapena makanema otsatsira, odula makanema apa intaneti amathandizira kuti ntchitoyi ikhale yosavuta ndikusunga zabwino. Landirani zida izi kuti mutsegule mavidiyo anu amtali wautali ndikuwonetsetsa kuti zomwe mumalemba zimakugwirirani ntchito pamapulatifomu angapo.
