China ine mukurumbira nenzvimbo dzayo dzekare, kugadzirwa kwetii, uye zvimwe zvezvinhu zvinokosheswa zvikuru pasi rose. Pasina kambasi, pepa, bhara, uye nzvimbo dzekuongorora nyeredzi, ndiani anoziva kuti (chaizvo uye nenzira yokufananidzira) tingavepi nhasi? Mugadziri weChinese uye mugadziri Xiaomi Corporation akanyatsotora iwo mweya wekuvandudza uye akatsvaga kupa muunganidzwa weazvino zvigadzirwa kune veruzhinji.
Kuvapo kwavo kwemusika uye kuongorora izvo zvinogoneka mune tekinoroji zvishoma nezvishoma zvakakonzera kuti vadaidzwe kuti "Apple yeChina," ine zvitoro zvezvidhinha nedhaka zvakatenderedza nyika. Asi Xiaomi haana kugara achizvirumbidza zvakasiyana-siyana chigadzirwa portfolio.
Mavambo ekutanga eXiaomi
Kunyange zvazvo Xiaomi inotengesa mamiriyoni emayuniti nhasi, kambani yakatangwa chete muna 2010. Kubudirira kwavo kwakaitika nokukurumidza zvokuti ikozvino ndiyo kambani duku pane Fortune Global 500. Murume ane mhosva? Lei Jun, akakurira mumaruwa asina kubudirira muhurombo. Akaratidza kufarira zvikuru zvemagetsi uye kuzvibatanidza nekuzvibvisa, achigadzira rambi remagetsi rekutanga mumusha wacho achishandisa bhokisi remapuranga rakagadzirwa kumba, mabhatiri, girobhu, uye dzimwe waya.
Talent yake yokuberekwa nayo nokutsunga kwakamuita kuti apfuure nedzidzo yepamusoro, uye akazobudirira somuzvinabhizimisi. Kwangosara gore mushure mekunge Xiaomi yave, yekutanga xiaomi-smartphone akasunungurwa. Makore matatu gare gare, mafoni ekambani akatonga pamusika uye aizvirumbidza chikamu chikuru chemusika munyika. Iyo trajectory yeXiaomi yaive yakatarisa kumusoro, saka kambani yakavhura sarudzo yezvitoro zvenyama kuti iwedzere kusvika kwayo.
Diversifying Beyond Smartphones
Nekubudirira kwese uku, Lei Jun aisazotora chero mukana wekuti kambani imire. Mari yavo kubva kune vanoisa mari mumasangano yakanga isingaenzaniswi, uye vakakwidza mamirioni emadhora kutsigira kutenderera kunotevedzana kwekugadzirwa kwechigadzirwa. Xiaomi yakaramba ichiita shanduko, kuhaya sainzi wekombuta Hugo Barra kuti abatsire nekutungamira kwechigadzirwa uye nekuwedzera kambani kupfuura miganhu yenyika yeChina. Kuwedzera kwacho kwakasvika kune mamwe misika muMiddle East, Southeast Asia, Latin America, uye Africa.
Sezvineiwo, apo kutengesa kwaiitwa uye tekinoroji nyowani yakatangwa, Xiaomi yainyatso kurwisa kuderera kwemari muna 2016. Kumhanya kwavo kwehukuru hwema smartphone kwakatanga kuchinjika, saka Lei Jun akadzokera kubhodhi rekudhirowa uye akatarisa kuti awedzere mune zvimwe zvikamu. Svetukira pawebhusaiti yeXiaomi nhasi, uye iwe unowana yavo chaiyo piritsi, Bluetooth speaker, dehumidifier, kettle, robhoti vacuum, automated pet chikafu chikafu, uye akawanda ezvimwe zvigadzirwa zvemazuva ese. Uye zviri pachena kuti kusiyanisa ndiko kwaive kungwara kufamba kwekambani. Ivo vakangoenderera mberi nekumisikidza yavo yekuraira pamusoro peInternet Yezvinhu (IoT) musika, nzvimbo yemidziyo yakangwara yekumba, uye, chokwadi, musika wepasi rose we smartphone.
Xiaomi's Vast Product Portfolio
Xiaomi's product portfolio inobudirira nekuti, kutaura chokwadi, vatora mapeji mashoma kubva muApple bhizinesi modhi. Zvigadzirwa zvavo zvinoshanda mune yakakura ecosystem, saka vashandisi vanogona kunakidzwa nehukama chiitiko uye vawedzere kuda kusarudza zvigadzirwa zveXiaomi kana vatovimbika. Kusiyana neizvi, kambani inozvisiyanisa nekugadzira modhi inokoshesa kugona uye kuwanikwa - pasina kukanganisa kune yekucheka-kumucheto tech pachayo. Icho chikamu-kune-mutengo chiyero chinova chakaoma zvakanyanya kurova. Yakabatanidzwa nekuedza kwekambani kuenderera mberi nekuwedzera mumisika mitsva, isimba rinonetsa kumira.
Pasinei nemafoni eXiaomi asiri iwo anopenya kana akanyanya kutengeswa kunze uko, vanhu vanovasarudza nekuti vanoshandisa Android OS, vanopa epamusoro-notch specs, vane AMOLED kuratidzwa, uye vanofambiswa neiyo Snapdragon 8 Gen 3 processor. Vashandisi vanogona kubata ndangariro dzakavimbika, vachibhejera inonyanya kufarirwa online casino apps, uye tsvaga painternet sezvakangoita chero imwe foni. Pamitengo inonzwisisika uye neakaenzana premium hardware kana ichienzaniswa nemamwe mafoni ane mukurumbira, iwo chigadzirwa chinokwikwidza chinodzosera vatengi mukati. Zvimwe zvigadzirwa zveXiaomi, seMi Watch Revolve Active uye Mi Pad 5 Pro, zvinosanganisa aesthetics uye kuita nemushandisi. interfaces inotevedzera chiitiko cheApple.
Mazhinji makambani e-smartphone haatengese zvinhu zvakaita sezvinonatsa mhepo, ma scooters emagetsi, uye makamera ekuchengetedza, nepo Xiaomi inorongedza huwandu hwakakura hwezvigadzirwa mune yavo ecosystem. Iko hakuna chikonzero chekutarisa kune mamwe makambani kana iwe uchida kuchenesa imba gadget, midziyo yekuchengetedza, kana zvimwe zvigadzirwa zvetekinoroji - unogona kuzviwana zvese muXiaomi's product lineup.
Ramangwana Rinotaridzika Sei kuXiaomi?
Zvakawanda zvezvakaitwa naXiaomi zvinogona kuverengerwa nekubudirira kwavo kwekutsvaga nekusimudzira masisitimu. Iyo projekiti yakakura inogara yakakura, uye ivo vanogara vachitarisa kuzvipfuura ivo pachavo makore anofamba. Muna 2021, vakazvisimbisa sechipiri pasirese kune akawanda maindasitiri dhizaini kunyoresa (216) yakaburitswa pasi peHague System - kuseri chaiko kwetech hofori Samsung Electronics. Zvinangwa zvavo zvakakwirira, zvichitaura kuti vanoronga kupinda mumusika wepamusoro-soro uye kurova Apple pamutambo wavo. Nezvinangwa zvekudyara 15.7 bhiriyoni USD mukutsvagisa nekusimudzira uye kumisa ruzivo rwavo rwemushandisi uye zvigadzirwa zvinopesana neApple, hazvizoshamise kana Xiaomi ikava mupomeri chaiye kune aya makuru.
Kuda chinzvimbo kwekambani kuchaiendesa kure uye zvinobudirira mune ramangwana-chiratidzo chebhizinesi pamberi pehunyanzvi uye kusagadzikana. Pane zvakawanda pandiro yavo, nekudyara kwavo kukuru mumotokari dzemagetsi uye debut humanoid robhoti prototype iro riri basa ririkuitika. Wese munhu anoda riveting nyaya, uye Xiaomi anoita kunge ndiye mutambi mukuru kana zvasvika Futuristic endeavors. Saka, chii chinotevera? Mind-controlled interfaces? Teleportation zvishandiso? Kana nzvimbo idzi dzikagoneka, unogona kubheja dhora rako repasi kuti Xiaomi ichave iripo kuti uwane mari pairi.
