Tsvaga zvese nezveChinese brand Xiaomi mune yanhasi chinyorwa. Kuve mugadziri weChinese wevatengi vemagetsi senge mafoni akangwara, Xiaomi yakavambwa muna 2010 muBeijing. Xiaomi Inc. inozviisa sechipiri pakukura kwekugadzira mafoni kwete muChina asi pasi rose. Iyo mhando ikozvino yatora nzvimbo yechipiri mushure meSamsung. Muvambi wekambani ndiye Lei Jun, uyo aiva nemakore makumi mana panguva iyoyo, uye iye zvino ari mabhiriyoni akawanda.
Rondedzero yeCo-Vavambi veXiaomi pamwe chete Lei Jun, baba muvambi
- Lin bin
- Wong Jiangji
- Zhou Guangping
- Liu De
- Wanqiang Li
- Hong Feng
- Wang Chuan
Nepo zvakaitika zvaLei Jun zvakapfuura zvakaita kuti kambani iyi ive musoro wenyaya muindasitiri yetekinoroji, timu yazvino manejimendi yekambani inongonakidzawo. Aimbove CEO weKingsoft, kambani yeChinese software. Akabatana nekambani iyi muna 2010 uye pasina nguva akadomwa semutevedzeri wemutungamiri wekambani. Mabasa ake aisanganisira kugadzira nharembozha, malaptop, uye zvimwe zvemagetsi. Aimbove mukuru weKingsoft, Li Jun aive mumwe wevatangi vekutanga veXiaomi.
Vavambi veXiaomi vanonyatsoziva njodzi nematambudziko. Kubudirira kwavo kunobva pakuda kwemuvambi wekambani. Chikwata chehutungamiriri chekambani ichikwata chevanhu vakazvipira kuita kuti vatengi vavo vafare. Ivo zvakare vanotenda mune innovation uye bhizinesi. Iyo kambani yakaramba ichikura mumisika yepasi rose uye yakapinda mumisika yepasirese.
Kutanga kweNyaya Yekubudirira - Timeline yeXiaomi
Iyo yekuChina inogadzira nharembozha yakatanga kubva pakutanga makore gumi nemaviri apfuura uye yakakwanisa kupinda mumisika yemagetsi nemidziyo, ichiwana mari inodarika. $ 15 bhiriyoni mune mari muna 2017. Nepo logo yemhando iyi yakafanana ne "Mission Impossible," matambudziko ekambani pamusika akawandisa. Kugadzirisa izvi, Xiaomi yakabvumira fan fan yayo kutora chikamu mukuita sarudzo nekugadzira iyo MIUI mushandisi interface maforamu. Iyo kambani yakashandisa mhinduro kubva kune vateveri kuvandudza software mune yayo inotevera gadziriso, iyo yakabudirira mukukunda mwoyo yemamirioni evashandisi pasi rese.
Muna Gumiguru 2013, Xiaomi yakafukidza Apple seyechitatu-hukuru pasi rose kugadzira smartphone. Iyo kambani yakatumirwa 46.2 mamiriyoni emafoni muQ3 yegore iroro. Mukudonha kwa2013, Xiaomi yakasvika panzvimbo yechishanu pakati pemhando dzemidziyo yenhare muPRC. Pakupera kwegore rinouya, yave pechitatu pasi rose. Pakazopera gore raitevera, kambani iyi yainge yava yechina pakukura pakugadzira nharembozha pasi rose. Kunyangwe nekukura nekukurumidza, vagadziri veXiaomi havasati vambove nezuva re "mbeveve".
Muna 2013, Xiaomi yakaunza iyo yekutanga smartphone, iyo Mi3. Panguva iyoyo, Xiaomi aive nemakore matatu ekutanga. Zvayo Mi3 yakatengesa mamirioni gumi nemasere, rekodhi yefoni yemhando iyi. Zvisinei neizvi, kambani iyi yanga yatanga nharembozha dzayo dzeRedmi 3 neMi3 muSingapore. Musingasviki maminetsi maviri, ese mamodheru akatengeswa kunze.
Kambani Mari uye Kukura
Kudyara kwekambani munguva pfupi yapfuura mumotokari dzemagetsi chiratidzo chakanaka chekukura mune ramangwana. Kambani yakahaya vanopfuura mazana mashanu mainjiniya epurojekiti iyi, uye inoronga kutanga kugadzirwa kwevanhu vakawanda muhafu yekutanga ya500. 46 bhiriyoni yuan mukudyara kwenguva refu, izvo zvinonyanya kugoverwa. Yaanofarira share value yakawedzera ne 1.3 bhiriyoni yuan muchikamu chechitatu che2019, nepo migovewo zvayo yakadonha ne3.4 bhiriyoni yuan.
Muchikamu chechitatu che2021, Xiaomi yakaramba ichiwedzera kuvepo kwayo kwemusika wepasi rose. Yakasvika panzvimbo yekuti Nhamba 2 muWestern Europe, ine chikamu che17.0% chemusika. Zvakabudirirawo Nzvimbo nhatu dzepamusoro muCentral neEastern Europe ine mamiriyoni 6.8 ekutumira smartphone. Izvi zvinomiririra kuwedzera kwe130% gore-pamusoro-gore rekutengesa. Mari yaanowana kubva kumafoni akangwara chete ave kukosha anoda kusvika mabhiriyoni makumi matatu nemanomwe emadhora. Ndiko kuita kwakasimba.
Muchikamu chechitatu che2021, misika yeXiaomi yekumhiri kwemakungwa yakakura ne27.1%, ichiita kuti ive iyo inokurumidza kukura smartphone brand munyika. Yayo Internet yeZvinhu bhizinesi yakurawo nekukurumidza, ichipa 45% yemari yakazara yeXiaomi. Ma smartphones ayo akapfuura Samsung nharembozha muIndia. Yakasanganiswa nekubudirira kwayo bhizinesi reInternet uye kubhadhara kwenharembozha, kambani iyi mutambi mukuru mumusika wenharembozha muChina.
Bhizimisi rekambani iyi mhiri kwemakungwa riri kusimukira. Mari yayo yeinternet sevhisi mukota yechipiri ya2021 yakakura 1100% gore-pamusoro-gore, ichiverengera ingangoita gumi nepfumbamwe% yemari yayo yese yeinternet masevhisi. Uyezve, chikamu cheXiaomi cheChinese chiri kuwedzera kuwedzera kwayo kwepasirese nekuvaka mhando nyowani dzekutengesa uye dzepamhepo bhizinesi. Inotarisirawo kuenderera mberi nekuona kuenderera mberi kwekuwedzera kwemhando yayo mumisika yepasi-tier. Kana muchifarira zvichangobva kuitika munyika yembozhanhare, rambai makatarisa kune yedu webhusaiti.
Xiaomi Zita, Logo uye Mataurirwo
Chii chinonzi Xiaomi? Iro zita, Xiaomi, rinoreva "zviyo zvemupunga". Pasinei nengozi yekukundikana, zita racho rakashandurwa se "rice zviyo". Zvichireva-hungwaru, iyo tsika inoratidza ku ''kutanga kubva pasina uye kusvika kumusoro''. Inonzi ''Shao-mee''. Munhoroondo yekambani, zita racho rakatanga kushandiswa muna 2014.
Iyo Xiaomi zita uye logo zviri nyore asi zvine simba dhizaini. Iyo "MI" muzita inomiririra "nharembozha" pamwe chete ne "chinangwa chisingagoneke" uye rectangle yeorenji inogara yakashongedzwa "mi." Mutsetse wepakati we“m” wakapatsanurwa kubva pasara glyph uye vara i harina doti. Iro zita reChinese remhando uye kero yewebhusaiti inoratidzwawo padivi pechiratidzo. Chikwata chekugadzira chave kushanda pazita rayo uye logo kubvira pakavambwa kambani iyi muna 2010.
Chiratidzo uye zita remhando yacho zvakachinja zvikuru mumakore mashoma apfuura. Iyo logo ikozvino ine makona akatenderedzwa, zvichiita kuti zvive nyore kuziva. Rugwaro rwe'Xiaomi' rwakaitawo shanduko huru. Iine font itsva inotaridzika yakapfava uye yemazuva ano. Iyo 'Mi' muzita refoni inoramba yakafanana. Pamusoro pekunyanya kuzivikanwa, zita reXiaomi uye logo isarudzo yakanaka kune vatengi veChinese.
