Nyika yemotokari iri padhuze neshanduko, uye Xiaomi, ane mukurumbira tech hofori, ari kuzvimisa kuve mutambi akakosha mushanduko iyi. Zviitiko zvichangoburwa uye zvirikuitika zvinoratidza kuti Xiaomi Motors iri kufambira mberi zvakatsiga kuenda kumusika wemotokari yemagetsi, nekushamisika uye fungidziro dzakawanda.
Vhidhiyo ichangoburwa yakatumirwa neTikTok blogger yakamisa nhanho yezviitiko zvinokatyamadza. Muvhidhiyo iyi, Lei Jun, muvambi weXiaomi, akatora nhanho isina kujairika nekufambidzana neblogger muchikamu chekutaura. Chikumbiro chake? Kugadzira logo yeXiaomi Motors. Mhedzisiro iyi inoyevedza uye yakasarudzika chiratidzo, icho chakanyatso mutsa kufarira kwevanoda tekinoroji.
Iyo logo inoburitsa, nepo yekugadzira gesture, inongowedzera kune mystique yakatenderedza Xiaomi yemagetsi mota venture. Nekufamba kwenguva, kwave nemifananidzo yakawanda yekufungidzira inotenderera pane izvo Xiaomi Motors logo ingaite. Mamwe anotoita seanorema mavhezheni eiyo logos aripo, nepo mamwe achitora chimiro cheakajairwa zviratidzo zvebhangi. Pakati pekuseka kwekutamba, chinhu chimwe chakajeka - iyo chaiyo dhizaini yeXiaomi Auto's logo inoramba yakafukidzwa nechakavanzika.
Kutungamira Kuenda ku2024: Xiaomi Yokutanga Model
Xiaomi yakambosimbisa kuti yekutanga yemotokari yemagetsi modhi ichaita kutanga kwayo isati yasvika 2024. Sezvo ichi chiitiko chakakosha masendimita pedyo, ruzivo rwakawanda rwekongiri pamusoro pechigadzirwa runotanga kubuda.
Pakutanga gore rino, mapikicha emusori akaburitswa anonzi airatidza mepu yeMS11, iyo inofungidzirwa kuti ndiyo yekutanga modhi yeXiaomi Motors. Ichitsanangurwa sechigadzirwa chemagetsi chakachena, chimiro chayo chine mwero, chakatenderera chakabata pfungwa dzevacherechedzi vakawanda. Iyo yakasarudzika yemwenje yekumisikidza yakatoita kuenzanisa kune yakapfava Porsche Taycan.
Pamusoro pechigadzirwa spy mapikicha, pane buzz yekuti Xiaomi Motors iri mushishi yekusarudza nzvimbo dzekutumira, zvichiratidza kufambira mberi kwakakosha murwendo rwayo rwekuita automaker.
The Quandary Quandary
Kunyangwe zvirikuitika zvinonakidza, Xiaomi inofanirwa kuwana zvakakosha zvekugadzira isati yaburitsa mota dzayo kumusika. Kushaikwa kwezvikwaniriso izvi chaive chigumbuso chakakosha cheLi Yinan's "mavhiri mana" emotokari yemagetsi yeMaverick, Ziyoujia NV, iyo yakazotadza kuitika.
Kuwana zvikwaniriso zvekugadzira kunogona kuve kwakaoma kuita, kungave kunosanganisira kunyorera zvakananga kana kutora kuburikidza nekutenga kwevamwe vagadziri vemotokari. Xiaomi, ine zviwanikwa zvayo uye chiono chezano, yakanyatso mira kuti iwane zvikwaniriso izvi, zvichiita kuti kupinda kwayo muindasitiri yemotokari dzemagetsi kuve mukana wakasiyana.
Chiono: Vashanu Vepamusoro Mumakore 15-20
Xiaomi Motors haina chinangwa chekungotora chikamu; inoshuvira kubudirira. Lei Jun, muvambi weXiaomi, akaisa bara pamusoro, achiti Xiaomi Motors ichabatana nemapoka emapiyona ekutyaira akazvimirira muna 2024 uye anoshuvira kuve pakati pevashanu vepamusoro automaker munyika mukati memakore gumi nemashanu kusvika makumi maviri.
Zvisinei, nzira iri mberi haina matambudziko ayo. Musika wemotokari dzemagetsi muChina unokwikwidza zvakanyanya, nevatambi vakanyatsogadzikana vari kurwira hukuru. Kuti ubudirire, Xiaomi Motors inofanirwa kupayona hunyanzvi hwekutyaira yakazvimiririra kana kushandisa fomura yakasimbiswa kubva kuindasitiri ye smartphone - kuendesa kukosha kwepamusoro pamutengo wemakwikwi.
Kunyangwe zvipingamupinyi, mutungamiri weXiaomi ane hushamwari, Lei Jun, ari panyanga, uye ane rekodhi rekodhi rekushandura mazano matsva kuita chokwadi. Sezvo nyika ichiona kuita kweXiaomi mukugadzira mota, zviri pachena kuti hofori iyi yetekinoroji yakagadzirira kugadzira masaisai munzvimbo inoshanduka yemotokari dzemagetsi.
