Sezvatinoziva, mabhureki mazhinji anopinda mukuzvigadzirazve mumakambani akasiyana uye mazita senge Xiaomi rebrands. Izvi hazvisi kungogumira kuXiaomi, OPPO ine Realme uye Huawei ane Rukudzo uye runyorwa runoenderera mberi. Chii chiri chikonzero chiri shure kweiyi rebranding zvakadaro? Sei ese aya makuru eChina makambani e smartphone achizvipa pasi pemazita akasiyana? Tinotarisira kujekesa pamusoro penyaya yenyaya mune ino chinyorwa.
Xiaomi Rebrands: POCO uye Redmi uye nezvimwe
Xiaomi ine akawanda akawanda ma sub-brands kupfuura Redmi nePOCO chete, uye kana uchida kuziva nezve aya madiki-mhando, unogona kushanyira mamwe edu. gutsikana kwatinopinda zvakadzama panyaya iyi. Kana zviri zvechikonzero chezvese izvi maitiro ekudzoreredza, iyi idanho rinotevedzwa nemakambani mazhinji eChinese kuitira kuti vawedzere kutengesa kwavo, kuwedzera vashandisi vavanoda uye kukura mumusika. Chinoshanda sei?
Vanhu vanokura vachijaira zita uye vanokudziridza mamwe mareferensi kwariri nekufamba kwenguva. Semuyenzaniso, "Xiaomi anogadzira mafoni ebhajeti uye ini ndiri kutsvaga yepamusoro-yekupedzisira smartphone" ndechimwe chinhu chinouya mupfungwa kana uchifunga nezve Xiaomi. Xiaomi haingogadziri mabhajeti chete, asi iyi nzira yekufunga yakanamatira pamhando nekuda kwemaitiro apfuura. Izvi zvinodzikamisa vateereri vekambani uye kuti vazvidzivirire, Xiaomi yakafunga kuzvigadzirisa uye yauya nema sub-brand ane mazita akasiyana, achivhara akawanda mushandisi base pane yaaimboita. Saka, Xiaomi inogadziridza mafoni ayo sezvo ari matsva.
Kubva pahuwandu hwemhando dzinoita kunge dziri kushandisa zano iri, isu tinotenda kuti zvakachengeteka kufunga kuti inoshanda chaizvo, uye ipfungwa yakangwara. Iyo inzira yakajairika muChina uye iwe ungangoramba uchiona akawanda uye akawanda madiki-mhando seaya mune ramangwana zvakare.
