Mune inogona kunge iri imwe yeakakosha mafambiro emari e2025 kusvika parizvino, Chinese tekinoroji hofori Xiaomi yakabudirira kusimudza shaya-inodonhedza madhora mabhiriyoni mashanu nemazana mashanu kuburikidza nekutengesa masheya muHong Kong. Kune avo vanga vachiona kushanduka kweXiaomi kubva kukugadzira smartphone kuenda kumotokari yemagetsi (EV) mukwikwidzi, kufamba uku kunonzwa senge kambani iri kurova accelerator - chaizvo uye nenzira yekufananidzira.
Asi izvi hazvisi zvekutsvaga mari chete. Ndezvekuchinja magiya nenzira huru. Uye kana pakambove nekusahadzika pamusoro peshuviro yeXiaomi yekuzunungusa musika wemotokari dzemagetsi, iyi rekodhi-inogadzirisa capital kusimudza inoisa kusava nechokwadi ikoko.
Saka chii chichangobva kuitika?
Musi waKurume 25, Xiaomi akadaro yakanga yakwidza 5.5 bhiriyoni muchikamu chemugove - imwe yehukuru hukuru inosimudza muAsia mundangariro dzichangoburwa. Iyo kambani yakatengesa 750 miriyoni migove, ichisangana neiyo yakasimba investor inoda.
Migove yakatengeswa mumutengo weHK$52.80 kusvika HK$54.60 a share. Nepo izvo zvingaite senge yakajairika zano rekuhwina pamusoro pevanoisa mari, mhinduro yaive isina chinhu. Kuiswa kwacho kwakange kwakapetwa kakawanda, kuchikwezva vanopfuura mazana maviri emakambani emasangano pasi rese.
Pakati peavo, vepamusoro makumi maviri vanoisa mari vakaverengera makumi matanhatu nenhanhatu muzana yezvikamu zvakatengeswa, izvo zvinoratidza kuti vamwe vatambi vakuru vanoona Xiaomi's EV pivot sebheti yakakodzera kugadzira.
Neiko kutama kukuru iko zvino?
Haisi chakavanzika kuti Xiaomi yave nekutarisa kwayo paindasitiri yemotokari dzemagetsi kwechinguva ikozvino. Kusvika 2021, kambani yakazivisa pachena kuti yaizopinda mujaho weEV. Ratidza kumberi kusvika nhasi, uye zvirongwa izvi zviri kuwedzeredza. Mari kubva mukutengeswa kwemasheya iyi ichashandiswa kukwidza kugadzirwa, kuburitsa mhando nyowani, uye kusimudzira tekinoroji yemotokari.
Izvi zvinosanganisira kudyara kwakakura muAI, yakazvimirira yekutyaira tekinoroji, uye kugadzira kwegirinhi. Iyo kambani ichangobva kuburitsa yayo SU7 yemagetsi sedan, yatove kudhirowa kuenzanisa neTesla's Model 3. Uye haisi kungoita hype - Xiaomi iri kutarisa kutumira 350,000 EVs gore rino, kuwedzera kwakanyanya kubva kune fungidziro yapfuura.
Mufananidzo mukuru: Tekinoroji hofori inoshandura
Xiaomi yagara ichifanana nekugadzira-mutengo wakaderera smartphones uye mano epamba zvishandiso. Asi nekutengesa kwe smartphone mumisika mizhinji pasi rose, Xiaomi, kufanana nevakawanda vezera retekinoroji, iri kutsvaga kusiyanisa. Uye ndeipi nzira iri nani pane kutora nzvimbo pavhiri rekutyaira rechinhu chikuru chinotevera?
Musika weEV weChina urikubvaruka. BYD, Nio, uye kwete kukanganwa Tesla vatove mukurwisana. Asi Xiaomi iri kubheja maitiro ayo ecosystem - kusanganisa isina musono pamidziyo yese nemasevhisi - ichapa muganho mumusika weEV unowedzera. Fungidzira mota inonyatso batanidza nefoni yako, zvishandiso zvekumba, uye ruzivo rwemunhu. Ichi ndicho chiono cheXiaomi. Uye neiyi ichangoburwa pfuti yemari, ivo zvino vane gasi rekuitevera.
Investor manzwiro: Green mwenje kumativi ese
Chinhu chinonyanya kufadza chenyaya iyi maitiro emusika. Xiaomi stocks yakakwira ingangoita 150% mumwedzi mitanhatu yapfuura, chiratidzo chekukura kwevatyairi kuvimba mukushanduka kwekambani kuenda kuEVs.
Irwo rudzi rwekufamba kwemusika haungori hype-inotungamirwa - kutenda kwekutanga kuti Xiaomi ine chops kuti izvi zviitwe. Iyo kambani yanga ichiwedzera zvakanyanya mari yayo mukutsvaga nekusimudzira. Xiaomi iri kushandisa 7-8 bhiriyoni yuan, kana ingangoita bhiriyoni imwe yemadhora, paAI chete muna 1, zvichienderana nemishumo. Zviripachena kuti havasi kungoyedza kugadzira mota dzemagetsi - vari kuyedza kugadzira mota dzakangwara, dzinotyairwa neAI, dzakabatana zvakanyanya dzinoenderana neiyo Xiaomi brand motto ye "innovation kune wese munhu."
Zamsino nemamwe misika iri kusimukira
Sezvineiwo, simba rezvemari raXiaomi rinouya panguva iyo mamwe maindasitiri anofambiswa nehunyanzvi ari kuonawo kukura kwakakomba uye hunyanzvi. Mumwe muenzaniso ndiZamsino, chikuva chiri kukurumidza kukura mune online casino uye nzvimbo yekubhejera. Nepo pekutanga kuona maEV nemakasino epamhepo angangoita sepasirese, iwo ese ari maviri emhando mienzaniso yekuti madhijitari-kutanga, mushandisi-centric modhi ari kugadziridza sei zvikamu zvechinyakare.
Zamsino inotarisa pakupa vashandisi mazita emazita ezvakanakisa online kasino bhonasi zvichibva pamametrics senge kuvimba, usability, uye yakazara mushandisi ruzivo. Iyo modhi iri kupinda mumhando imwechete yekujeka uye kukosha-inotungamirwa pfungwa iri kutsigirwa nemakambani akaita seXiaomi mumaindasitiri avo. Makambani ese ari maviri, nenzira dzawo, ari kurwisa nzara yevatengi yekuchengetedza, kusarudzika, uye zviitiko zvisina kupokana. Kunyangwe kusarudza kwekutamba mitambo yaunofarira yepamhepo kana kutenga mota inobatanidza zvisina mutsindo neimba yako yakangwara, ramangwana nderedhijitari, uye vatengi vanoshuvira kutonga kwakawanda pane zvavanosangana nazvo.
EV musika chaiwo: Mujaho usina vimbiso
Zvisinei nekufarira, rwendo rwaXiaomi mumusika weEV hauzove usina mabhambu munzira. Kambani iri kupinda munzvimbo inokwikwidza zvikuru ine razor-thin margins uye mari yakakwira. Kunonoka kugadzira, zvipingamupinyi zvekutonga, uye matambudziko etekinoroji zvese zvinogoneka.
Uye usatomboita kuti nditange pamakwikwi: Vagadziri vemotokari vari kudyara mabhiriyoni mukuiswa kwemagetsi, uye EV-yekutanga vanokwikwidza vakaita saRivian, Lucid, uye Xpeng havasi kudzikira zvakare. Xiaomi, zvisinei, iri kubheja kuti kuvimbika kwemhando yayo, software ecosystem, uye kukwikwidza kwemutengo kunoigonesa kuveza chikamu chikuru chemusika. Ipapo pane China factor. Semusika mukuru weEV wepasirese, China inopa mukana wakakura wepamba. Asi zvakare inopa dambudziko rekuda kurwisa hofori dzeindasitiri pamusha wemba. Neraki, kana paine chinhu chimwe chete chakadzidzwa naXiaomi kuita, chinokwira nekukurumidza uye chinodzikisira mitengo pasina kucheka makona.
Izvi zvinorevei kune vatengi
Kune vatengi, kunyanya muChina, kusundidzira kwaXiaomi mumusika weEV kungave shanduko. Kambani iyi inozivikanwa nekugadzira zvigadzirwa zvemhando yepamusoro nemitengo inokwanisika. Kana zvakafanana zvikaitwa kumotokari, tinogona kupupurira nguva itsva yemaEV anodhura asi ari mberi.
Pamusoro pezvo, nekumashure kwaXiaomi mune mobile tech uye smart ecosystems, mota dzavo dzaigona kuuya neanotevera-gen infotainment masisitimu, maUI ezwi, uye kusanganisa kusina musono nezvose kubva kumafoni kusvika kune zvinopfekwa. Haisi mota - chishandiso chakangwara.
Pfungwa dzekupedzisira: Nguva inotsanangura yeXiaomi
Xiaomi's $ 5.5 bhiriyoni yekugoverana kutengeswa kunopfuura kungoita mari - inguva inotsanangura. Zvinoratidza kune vanoisa mari, vakwikwidzi, uye vatengi kuti kambani yakafa zvakakomba nezvekuva mutambi mukuru mumusika weEV. Ingozi yakashinga, yakaverengerwa, asi iyo inokodzera zvakakwana munhoroondo yeXiaomi yekuwedzera kwehunyanzvi uye hunyanzvi hwakatarisana nevatengi.
Vachabudirira here? Nguva chete ndiyo ichataura. Asi chinhu chimwe ndechechokwadi: Xiaomi haisisiri mugadziri wefoni chete. Icho chiri kuita chimwe chinhu chikuru zvikuru - uye pamwe chimurenga.
