Xiaomi inoenderera mberi nekuwedzera purofiti yavo nekusangogadzira mafoni chete asiwo nekuunza mhando nyowani dzakasiyana ecosystem uye smart zvishandiso. Maererano neshumo yazvino yeXiaomi, kambani yakafambira mberi zvakanyanya muchikamu chechipiri che2023. Maererano neyakaburitswa ichangoburwa. ripoti, Xiaomi's mambure purofiti yakawedzera neinoshamisa 147% zvichienzaniswa nekota imwechete yegore rapfuura, kusvika $ Miriyoni 700 (5.1 bhiriyoni RMB) Muhafu yekutanga ya2023, Xiaomi yakagadziridzwa purofiti yakasvika 8.4 bhiriyoni Chinese yuan, kusvika pamwero wakafanana kubva mugore rapfuura.
Xiaomi iri kuwedzera kutengesa
Xiaomi yatanga kusimudza midziyo yavo kune imwe premium level, iyo inoratidzwawo mukuita kwekutengesa. Iwo makamera, zvinhu zvakashandiswa, uye mabhatiri maficha anowanikwa muRedmi Note akateedzana akakwidziridzwa kusvika padanho rekutanga zvichienzaniswa neyakapfuura Redmi Note nhevedzano, Xiaomi's flagship zvishandiso zvakatonaka kupfuura zvizvarwa zvekare. Muchikamu chechipiri che2023, Xiaomi akawana a 147% kuwedzera mupurofiti zvichienzaniswa negore rapfuura uye vakakwanisa kuderedza mari ne 2.3%, vachiratidza kugona kwavo kuwana budiriro yepamusoro nepo vachishandisa zviwanikwa zvishoma. Pamusoro pezvo, Xiaomi's product margin yasvika 21%.
Zvisinei nekusasimba kuri kudiwa mumusika wepasi rose we smartphone, Xiaomi yakaramba ichitora matanho ekutora mikana. Sekureva kweData yeCanalys, musika wepasi rose weXiaomi wemusika wepasi rose wakawedzera ne1.6 muzana kusvika 12.9% pakota yega yega, nekutumira ma smartphone epasi rose kusvika 32.9 miriyoni zvikamu. Zvinoenderana neCanalys, muchikamu chechipiri che2023, Xiaomi's smartphone kutumira kwakaiswa pakati pe top three in Nyika dze51 uye matunhu pasi rose, uye pakati pe shanu dzepamusoro munyika 61 nematunhu.
Sezvo mihoro yeXiaomi ichiramba ichiwedzera, mukurumbira wemhando yacho wakawedzera pasi rose. Chimiro chekambani seyepamusoro-shanu mugadziri we smartphone munyika makumi matanhatu neimwe yakanaka. Nyaya yekubudirira kwaXiaomi haingokonzerwi chete nekusimudzirwa kwemafoni avo asi zvakare nekutarisa kwakawedzera pakutsvaga nekusimudzira. Kwenguva yemakore manomwe, timu yaXiaomi AI yakakura zvakapetwa katanhatu, ichiunganidza timu yevanopfuura. 3,000 vane ruzivo rweAI nyanzvi. Iyi nzira yehungwaru yakagonesa kukura zvishoma nezvishoma kweiyo Boka's AI kugona munzvimbo dzakasiyana siyana, zvinosanganisira kuona, manzwi, acoustics, ruzivo magirafu, Natural Mutauro Processing (NLP), muchina kudzidza, uye multimodal AI, pakati pedzimwe nzvimbo.
Source: Xiaomi