Ngaba ubusazi ukuba ezi Brands zidumileyo ziseTshayina zeFowuni?

Iintlobo ezininzi zeefowuni zaseTshayina zenza ii-smartphones kwimarike ephezulu, ukutyhala imida yoluhlu lweefowuni zebhajethi. Emva kweminyaka yokugxila kwimakethi yenqanaba lokungena, iingxilimbela zetekhnoloji zelizwe ngoku zihamba ngaphaya kweengcambu zabo zohlahlo lwabiwo-mali. Huawei, I-Xiaomi kunye nezinye iimpawu zaseTshayina zenza ii-handsets eziphezulu, ngelixa ezinye zihamba kwi-premium look.

Intshayelelo emfutshane kwiimpawu zefowuni zaseTshayina

Zininzi iintlobo ezahlukeneyo zeefowuni zaseTshayina. Xiaomi yenye yezona zidumileyo, kunye ne-12% yentengiso yeefowuni eziphathwayo zehlabathi ngo-2021. OnePlus lelinye igama elidumileyo elenza iifowuni ezinkulu, kwaye libonelela ngemodeli yesimemo ekuvumela ukuba uzame uluhlu lwayo lweflegi phambi kokuthenga. Oppo kwaye Vivo zikwadume kakhulu eTshayina, kodwa zinokwamkelwa okuncinci kwamanye amazwe kunye nokuthakazelelwa okuncinci. Olunye uphawu lwaseTshayina olwenza ifowuni elungileyo lenovo, kodwa ayaziwa kakhulu ngaphandle kweTshayina.

imbeko lelinye igama eliphezulu lefowuni yaseTshayina. Olu phawu lwasekwa ngo-2010 kwaye luyi-sub-brand ye Huawei Inkampani, eyona nkampani iphambili kwezonxibelelwano kunye nomenzi wezixhobo zonxibelelwano. Inkampani ngoku ikhuphisana neebrendi ezininzi zeefowuni ezikwi-Intanethi kwaye ikomkhulu layo liseBeijing. I-brand yinkampani ephezulu ejolise kubuchwepheshe, kwaye iimveliso zayo zithengiswa kumazwe angaphezu kwe-160. I-Honor 6 yiflegi yayo yokuqala, kwaye ivenkile ye-intanethi yenkampani iyafumaneka e-US, eYurophu nase-United Kingdom.

Realme lolunye uphawu lwefowuni yaseTshayina, lugxile ekuphuhliseni ii-smartphones ezintsha. Meizu ineendawo zokuthengisa ezingaphezulu kwama-600 kwaye ikhona kwiimarike ezininzi zamazwe ngamazwe. Ii-smartphones zayo zinomgangatho obalaseleyo wesandi, ujongano lomsebenzisi olula, kunye nekhamera enenkcazo ephezulu. Ukusukela ukuba inkampani ingene kwimakethi ye-smartphone ngo-2008, igxile ekuphuhliseni iifowuni eziphezulu. Namhlanje, inkampani yenye yezona zinto zidumileyo zefowuni yaseTshayina.

I-BBK Electronics

I-BBK Electronics Corporation yenye yeenkampani ze-elektroniki ezinempembelelo ezizinze eTshayina. I-Corporation yasekwa ngoSeptemba 18, 1995. Ngelixa igama lenkampani libamangalisa abaninzi, ngokwenene bangabavelisi befowuni abakhulu besibini kwihlabathi jikelele.

  • I-BBK yasekwa I-OPPO, enye yezona zidumileyo ze-smart-phone brand, ngo-2004. Inkampani izuze kumava abo okuqala okuthengisa i-Blu Ray Players kunye neeDVD.
  • I-OPPO yalandelwa lelinye ibhrendi Vivo ngo-2009. Imveliso yokuqala yeVivo yakhutshelwa kwindawo yentengiso kwiminyaka emibini kamva ngo-2011.
  • Realme Iifowuni zeza emfanekisweni ngo-2018 kwaye yayifana ne-OPPO, kodwa ngokuqinisekileyo yayiluguqulelo oluphuculweyo lwayo.
  • Ngaphandle kokuba yinxalenye ye-OPPO, OnePlus ilandele isicwangciso sokuthengisa esahlukileyo kunezinye iifowuni ze-BBK. Inkampani iye yagqiba ekubeni igxile kwintengiso ye-Amazon, ngoko ke, yakwazi ukufikelela kwezinye iimarike zeGlobal ezifana ne-US kunye neYurophu.
  • iqoo Wazalwa okokuqala njengophawu oluzimeleyo eIndiya, kodwa kamva ngo-2019 yabhengezwa yi-BBK njengesebe leVivo eTshayina, kwaye isebenza khona ngoku. Bazise ifowuni yabo yokuqala ye-IQOO 3 ngo-2020.

Huawei Technologies

IHuawei Technologies yinkampani yeteknoloji yezizwe ngezizwe enekomkhulu eShenzhen, eTshayina. Inkampani iyila kwaye iphuhlise abathengi be-elektroniki kunye nezixhobo zonxibelelwano. Ikwathengisa izixhobo ezahlukeneyo smart. Igama lale nkampani libonisa ukuba igxile kunxibelelwano lomnxeba. Nangona kunjalo, inkampani ingaphezulu nje konxibelelwano lomnxeba. Iyila kwaye yakhe uluhlu olubanzi lwezixhobo ezihlakaniphile, kubandakanya ii-smartphones, iitafile, kunye neenkqubo zekhompyuter.

Okwangoku, uHuawei unabalandeli abanamandla eTshayina naseYurophu. Ii-smartphones zayo zifumene ukuphononongwa okuhle kubathengi kwaye banoluhlu olude lwabathengi abathembekileyo. Inkampani isandula ukuthengisa iitafile, nangona umgca weMatePad ungafaki usetyenziso lukaGoogle. Nangona izixhobo eziphathwayo zenkampani zingenamandla njenge-Apple kunye ne-Samsung, zisakhula ngokuthandwa.

  • imbeko yaziswa njengophawu oluzimeleyo oluphantsi kweHuawei. Ukuphawulwa kabini kwaba neziqhamo malunga no-2010 e-Shenzhen, e-China. Hlonipha I-20 ithathwa njengeyona fowuni yabo ingcono eyenziweyo okwangoku.

I-Xiaomi kunye ne-Subbrands yayo

I-Xiaomi ibisenza kwaye ithengisa ii-smartphones ixesha elide, kunye nayo Redmi umgca yenye yezona zidumileyo. Inkampani ithengisa iimodeli ezine ezahlukeneyo phantsi kwe-brand ye-Redmi, kuquka ne-rebrand I-POCO F2 Pro. The Redmi K30 Pro yifowuni yokuqala ukusebenzisa igama lenkampani yaseTshayina, kwaye ngoku yenye yeefowuni ezithengiswa kakhulu.

Inkampani inenani lemigca ye-smartphone, kwaye ibityhala ezinye zazo kwi-brand yazo. Ngelixa ezi mpawu zitsha zisephantsi kwesambulela se-Xiaomi, zisebenza ngokuzimeleyo kwaye zinokuseka ezazo izazisi. I-Redmi kunye ne-POCO zombini zeze-Xiaomi.

I-brand yefowuni yaseTshayina yenza amaza kwimarike ye-smartphone kwaye isanda ngamandla kwezinye iindidi zeemveliso. Kwiinyanga ezimbalwa ezidlulileyo, inkampani iye yaphehlelela izixhobo ezininzi ezinonxibelelwano lwe-intanethi. Isibane seMi ngomnye wemizekelo yamva nje. I-Mi Air Purifier ngomnye umzekelo. Zombini ezi ngumzekelo omhle wendlela yokudibanisa iinkonzo ze-intanethi kunye neemveliso ezivela kumenzi omnye. Inkampani yaseTshayina yenze umsebenzi olungileyo ukuza kuthi ga ngoku, kwaye baqhuba kakuhle! Ungawabona onke amagama asezantsi Xiaomi ukusuka apha.

Lenovo Smartphones

Ngelixa ithengiswa njengeLePhone eTshayina, iLenovo ingabanikazi Motorola Imfono-mfono, ZUK Mobile kwaye Median. Zonke zingabanini beLenovo, ezi nkampani zininzi kakhulu. I-CEO yeNkampani enomdla, uYang Yuanqing wake wathi,

"ILenovo inenzuzo ecacileyo ngaphezulu kwabakhuphisana nayo ngokweendlela zokuthengisa. ULenovo akafuni ukuba ngumdlali wesibini… Sifuna ukuba ngumdlali obalaseleyo. ULenovo unokuzithemba ukugqwesa i-Samsung kunye iapile, ubuncinane kwimarike yaseTshayina.”[1]

  • Iselula Ifowuni yathengwa nguLenovo ngo-2014 kwaye yabuyiselwa kwimarike emva kokunyamalala iminyaka emi-2.
  • Ukuba ngowokuqala ukuzalwa kukaLenovo uphawu lwefowuni ehlakaniphile, LePhone yaziwa ngokuba i-ideaphone kwezinye iimarike. Intsebenziswano kaLenovo noKobe Bryant emva ngo-2013 wanceda i-brand ukufumana isibheno esingakumbi malunga nabathengi be-Global. Iifowuni ezilungileyo zeLenovo ezikhoyo ngoku kwimarike Lenovo Legion Phone Duel 2, Lenovo Legion Pro, Lenovo K13 Qaphela.

 

Amanqaku Afana