I-China idume ngeziza zayo zamandulo, imveliso yeti, kunye nezinye zezona ziqanjwa zixabisekileyo kwihlabathi. Ngaphandle kwekhampasi, iphepha, ikiriva, kunye neenkwenkwezi, ngubani owaziyo apho (ngokoqobo nangokomfanekiso) besiya kuba namhlanje? Umenzi waseTshayina kunye nomyili we-Xiaomi Corporation wathatha ngokufanelekileyo loo moya wokuyila kwaye wafuna ukubonelela ngengqokelela yezixhobo zanamhlanje eluntwini.
Ubukho babo bentengiso kunye nophononongo lwezinto ezinokwenzeka kwitekhnoloji kancinane zakhokelela ekubeni babizwe ngokuba “yi-Apple yaseTshayina,” iivenkile ezithengisa izitena nodaka ezigcwele ilizwe lonke. Kodwa i-Xiaomi ibingasoloko iqhayisa ngepotfoliyo yeemveliso ezahlukeneyo.
Iziqalo zokuqala zeXiaomi
Nangona i-Xiaomi ithengisa izigidi zeeyunithi namhlanje, inkampani yasungulwa kuphela kwi-2010. Impumelelo yabo yenzeke ngokukhawuleza kangangokuba ngoku yinkampani encinci kwi-Fortune Global 500. Indoda enoxanduva? ULei Jun, owakhulela kumaphandle ahlwempuzekileyo. Wabonakalisa umdla omkhulu kwizinto ze-elektroniki waza wazidibanisa waza waziqhaqha, esenza isibane sokuqala sombane kuloo lali esebenzisa ibhokisi eyenziwe ngamaplanga, iibhetri, ibhalbhu nezinye iingcingo.
Isiphiwo sakhe nokuzimisela kwakhe kwamkhokelela kwimfundo ephakamileyo, waza ekugqibeleni wagqwesa njengosomashishini. Kunyaka nje omnye emva kokuba uXiaomi waba, eyokuqala I-smartphone ye-Xiaomi wakhululwa. Kwiminyaka emithathu kamva, ii-smartphones zenkampani zazilawula intengiso kwaye zaqhayisa ngesabelo esikhulu semakethi kwilizwe. Umkhondo weXiaomi wawujonge phezulu, ke inkampani yavula ukhetho lweevenkile ezibonakalayo ukuze yandise ukufikelela kwayo.
Ukwahluka ngaphaya kwee-smartphones
Ngayo yonke le mpumelelo, uLei Jun akazukuthatha naliphi na ithuba lokuba inkampani ime ngxi. Inkxaso-mali yabo kubatyali-mali bamaziko ayizange ithelekiswe, kwaye baye banyusa izigidi zeedola ukuxhasa imijikelo elandelelanayo yophuhliso lwemveliso. U-Xiaomi uqhubekile nokwenza utshintsho, eqesha isazinzulu sekhompyuter u-Hugo Barra ukuba ancede ngolawulo lwemveliso kunye nokwandisa inkampani ngaphaya kwemida yelizwe laseTshayina. Ulwando luye lwafikelela ngokumangalisayo kwezinye iimarike kuMbindi Mpuma, kuMzantsi-mpuma Asia, kuMbindi Merika naseAfrika.
Okubangela umdla kukuba, ngelixa intengiso yayisenziwa kwaye itekhnoloji entsha yaqaliswa, i-Xiaomi eneneni yayilwa nokuncipha kwengeniso ngo-2016. Ukuqhuba kwabo kokuphakama kwe-smartphone kwaqala ukuguquguquka, ngoko ke uLei Jun wabuyela kwibhodi yokuzoba kwaye wajonga ukwandisa kwamanye amacandelo. Nxibelela kwiwebhusayithi ye-Xiaomi namhlanje, kwaye uya kufumana ithebhulethi yabo, isithethi seBluetooth, i-dehumidifier, iketile, ivacuum yerobhothi, i-automated food feeder, kunye nentaphane yezinye izixhobo zemihla ngemihla. Kwaye kucacile ukuba ukwahlukana yayiyeyona ntshukumo ilumkileyo yenkampani. Baqhubekile kuphela nokuseka umyalelo wabo kwi-Intanethi yeZinto (IoT) imakethi, indawo yezixhobo zasekhaya ezihlakaniphile, kwaye, ewe, imakethi ye-smartphone yehlabathi.
Ipotfoliyo yeMveliso eVast kaXiaomi
Iphothifoliyo yemveliso kaXiaomi iphumelele kakhulu kuba, ngokungafihlisiyo, bathathe amaphepha ambalwa kwimodeli yeshishini le-Apple. Iimveliso zabo zisebenza kwi-ecosystem enkulu, ke abasebenzisi banokonwabela amava adibeneyo kwaye bathambekele ngakumbi ekukhetheni iimveliso ze-Xiaomi ukuba sele benyanisekile. Ngokwahlukileyo koko, inkampani ikwazahlula ngokuseka imodeli exabisa ukufikeleleka kunye nokufikeleleka - ngaphandle kokuthomalalisa kwitekhnoloji yokusika ngokwayo. Lo mlinganiselo wexabiso ukuya kuthi ga kwixabiso uba nzima kakhulu ukuwubetha. Zidityaniswe neenzame ezingapheliyo zenkampani zokuyila ngakumbi kunye nokwandisa kwiimarike ezintsha, zingamandla ekunzima ukuwayeka.
Nangona iifowuni ze-Xiaomi zingeyona i-flashiest okanye eyona nto ithengiswayo ngaphandle, abantu bakhetha ngenxa yokuba basebenzisa i-Android OS, banikezela nge-specs ephezulu, banomboniso we-AMOLED, kwaye banikwe amandla yi-Snapdragon 8 Gen 3 processor. Abasebenzisi banokubamba ngokuthembekileyo iinkumbulo, bangcakaze eyona apps yekhasino idumileyo online, kwaye ukhangele i-intanethi njengayo nayiphi na enye ifowuni. Kumaxabiso afanelekileyo kunye nezixhobo zeprimiyamu ezilinganayo xa kuthelekiswa nezinye ii-smartphones ezidumileyo, ziyimveliso ekhuphisanayo ebuyisela abathengi ngaphakathi. Ezinye iimveliso zika-Xiaomi, ezifana neMi Watch Revolve Active kunye neMi Pad 5 Pro, zidibanisa ubuhle kunye nokusebenza kunye nomsebenzisi. ujongano olulinganisa amava e-Apple.
Uninzi lweenkampani ze-smartphone azithengisi izinto ezifana nezicoci zomoya, ii-scooters zombane, kunye neekhamera zokhuseleko, ngelixa i-Xiaomi ipakisha uluhlu olubanzi lweemveliso kwi-ecosystem yabo. Akukho mfuneko yokujonga kwezinye iinkampani xa ufuna izixhobo zokucoca indlu, izixhobo zokhuseleko, okanye ezinye izixhobo zetekhnoloji zobuqu - ungazifumana zonke kuluhlu lwemveliso yeXiaomi.
Lijongeka njani ikamva kwiXiaomi?
Uninzi lwezinto eziphunyeziweyo zikaXiaomi zinokubalelwa kuphando lwabo olukhulayo kunye neenkqubo zophuhliso. Umda weprojekthi uhlala umkhulu, kwaye bahlala bejonge ukuzodlula njengoko iminyaka ihamba. Ngo-2021, baziqinisa njengesibini kwihlabathi kubhaliso loyilo lwemizimveliso (216) epapashwe phantsi kweNkqubo yeHague - kanye emva kwe-tech giant Samsung Electronics. Iinjongo zabo ziphakamileyo, zichaza ukuba baceba ukungena kwimarike ye-smartphone ephezulu kwaye babethe i-Apple kumdlalo wabo. Ngeenjongo zokutyala imali eyi-15.7 yeebhiliyoni zeedola kuphando kunye nophuhliso kunye nokulinganisa amava abo omsebenzisi kunye neemveliso ezichasene ne-Apple, akuyi kumangalisa ukuba i-Xiaomi iba ngumceli mngeni wokwenene kwezi bigwigs.
Ubume obunamabhongo benkampani buyakuyisa kude kwaye bube bubungqina bexesha elizayo kwishishini ebusweni bokuqamba izinto ezintsha kunye nokungaqiniseki. Kuninzi kwipleyiti yabo, notyalo-mali lwabo olukhulu kwizithuthi zombane kunye neprototype yokuqala yerobhothi ye-humanoid engumsebenzi oqhubekayo. Wonke umntu uyalithanda ibali elihlekisayo, kwaye uXiaomi ubonakala engoyena mlinganiswa uphambili xa kufikwa kuye iinzame zekamva. Ngoko, yintoni elandelayo? Ujongano olulawulwa ngengqondo? Izixhobo zeTeleportation? Ukuba ezi ndawo zinokwenzeka, ungabheja idola yakho esezantsi ukuba uXiaomi uya kuba elapho ukuze enze imali kuzo.
