Kule mihla kunye nobudala, ii-smartphones ziye zaba lulwandiso lwemizimba yethu. Ezi zixhobo zincinci ziye zavela ngaphaya kokuba zezomnxeba kunye neetekisi - zijike zaba zizixhobo ezinamandla ezibumba indlela esisebenzisana ngayo nehlabathi elisingqongileyo. Enye indawo apho le mpembelelo iphambene kakhulu? I-SEO yendawo kunye neenkonzo ezisekelwe kwindawo.
Uyazi ukuba njani Iarhente yeSEO Ngaba ungashumayela ngokuhlala phambi kwe-SEO ijika lejika? Ewe, xa kuziwa kwi-SEO yasekhaya, impembelelo yokusetyenziswa kwe-smartphone iphambene nje. Cinga malunga nokuba bangaphi abantu abasoloko besebenzisa iifowuni zabo ukukhangela iindawo zokutyela ezikufutshane, iivenkile zekofu, izicoci ezomileyo, uyibiza ngamagama.
Ukulungeleka kokuba nalo lonke olo lwazi ezandleni zethu kwenze ukuba siguqukele kwethu izixhobo eziphathwayo zophendlo lwasekuhlaleni indalo yesibini.
Ukunyuswa kweeNkonzo eziSekwe kwiNdawo
Olu tshintsho kwindlela abantu abaziphatha ngayo lenze iinkonzo ezisekelwe kwindawo kufuneka zibe nazo. Usetyenziso olunje ngeeMephu zikaGoogle, iYelp, i-Foursquare ziye zaba yimfuneko kwizigidi ezijonge ukuphonononga indawo yazo kwaye zifumane awona mashishini alungileyo asekhaya. Iyaphambana indlela esithembele ngayo kubo ngoku.
Kutheni i-SEO yasekhaya ibaluleke kakhulu kunangaphambili
Kodwa nantsi into yamashishini: ukusebenzela i-SEO yasekhaya ayiseyiyo ibhonasi encinci emnandi-iyimfuneko eyi-100%. Ngabantu abaninzi abakhangela izinto zasekhaya kwii-smartphones zabo, ukungabi nomdlalo oqinileyo we-SEO wasekhaya kuthetha ukuba ushiya abathengi abanokubakho etafileni-ilula ngolo hlobo.
- Uluhlu lwamashishini olungaguqukiyo: Esinye sezitshixo ezinkulu ze-SEO zasekhaya? Ukuqinisekisa ukuba uluhlu lwakho lwe-biz luchanekile kwaye aluguquguquki kuyo yonke indawo kwi-intanethi. Sithetha ngeBusiness lam likaGoogle, iiNdawo zeBing, iYelp, iiyadi ezilithoba zonke. Ukuba negama, idilesi, kunye nolwazi lwenombolo yefowuni konke ukuhambelana kukhulu.
- Ulawulo lokuphonononga: Uphononongo lubalulekile kumashishini asekhaya ngoku wonke umntu kwiifowuni zabo. Uphononongo oluhle lusebenza njengemiqondiso enamandla ukukhangela iinjini kunye nabathengi. Kodwa ezimbi? Banokonakalisa kakhulu i-rep yakho ye-intanethi. Ayisiyonto nje yokufumana uphononongo nangona kunjalo - kufuneka uphendule nakubo, kokubini okulungileyo nokubi. Ukuzibandakanya nophononongo ngexesha, ngendlela yobuchwephesha kwakha ukuthembela okuninzi kunye nokuthembeka kubaphulaphuli bakho.
Ukusetyenziswa kweeNkonzo zeNdawo
Amashishini kufuneka aqale ukucinga malunga nendlela yokufumana iinkonzo ezisekelwe kwindawo, nazo.
- I-Geofencing kunye ne-Proximity Marketing: Ukusebenzisa i-geofencing ukuthumela izaziso ekujoliswe kuzo kunye nokunikezelwa kubantu kwindawo ethile? Leyo yindlela eqaqambileyo yokuqhuba itrafikhi yeenyawo kunye nokunyuka kweentengiso. Yintengiso ekujoliswe kuyo ngokugqwesileyo.
- I-AR/VR Yamava awomeleziweyo: Kwaye ke unetekhnoloji epholileyo efana ne-AR kunye ne-VR amanye amashishini asebenzisa kuyo ukuphucula amava abathengi ngokusebenzisa ii-apps zabo zeselula. Ukuvumela abantu ukuba batyelele ivenkile yakho okanye babone iimveliso kumakhaya abo? Nantso enye inqanaba elilandelayo uthethathethwano kanye apho. Ifenitshala enkulu ye-IKEA iyibulele nge-AR yokujonga ifenitshala kwindawo yakho ngaphambi kokuba uthenge - ngaloo ndlela, ukunciphisa imbuyekezo kunye nabathengi abangonwabanga.
Iimpembelelo eziBanzi ezininzi
Impembelelo yee-smartphones kwi-SEO yendawo kunye neenkonzo zendawo zinkulu kwaye zininzi. Ukusuka ekuphuculeni ukhangelo lwasekhaya ukuya kwizinto ze-AR/VR, amashishini kufuneka aziqhelanise nzima ukuze ahlale phambi kwegophe.
Ukuqonda i-Mobile User Psychology
Kodwa ayisiyiyo nje malunga namaqhinga amatsha acwebezelayo kunye netekhnoloji. Kufuneka uqonde isayikholoji kwakhona. Xa abantu bekhangela ekuhlaleni kwiifowuni zabo, bafuna oko kwaneliseka kwangoko. Bajonge into abayifunayo ngokukhawuleza kwaye kulula - akukho xesha lokuhluza inkunkuma engabalulekanga.
Oko kuthetha ukuba amashishini kufuneka abeke phambili amava eselula e-A+:
- Ukulungiselela iiwebhusayithi zeselfowuni
- Ukuqinisekisa ukuba uluhlu lulungile
- Ukubeka ulwazi njengeeyure kunye nezalathiso ngaphambili & nendawo
- Cofa-ukufowuna kwaye ucofe-ukuya-kwimephu amaqhosha ukwenza izinto zibe lula
Imalunga nokulungiselela ezo mfuno zabasebenzisi beselula kunye nokudibana nabathengi apho sele bekhona: kwiifowuni zabo.
The Line Bottom
Ekupheleni kosuku, impembelelo ye-smartphone kwi-SEO yasekhaya yehla kule nto: kuya kufuneka wenze amava eselula abaluleke kakhulu ukuba ufuna ukuphucula ukubonakala, amanqanaba, kunye nazo zonke ezo zinto zilungileyo.
Kweli hlabathi lihamba ngemfonomfono, lulungiselela ukhangelo lwasekhaya, ukusebenzisa iinkonzo zendawo, kwaye luyibulale nje ngokubanzi kubasebenzisi bemfonomfono - yindlela oya kubonelela ngayo ngamava angcono kwaye ubone izibonelelo zeminyaka ezayo.
