Kwinto enokuba yenye yezona zinto zibalulekileyo zezemali zika-2025 ukuza kuthi ga ngoku, i-technology yaseTshayina i-Xiaomi inyuse ngempumelelo i-5.5 yeebhiliyoni zeedola ngokuthengisa isabelo eHong Kong. Kwabo bebebukele ukuvela kwe-Xiaomi ukusuka kumenzi we-smartphone ukuya kwimoto yombane (EV) okhuphisana naye, le ntshukumo ivakala ngathi yinkampani ebetha i-accelerator - ngokoqobo nangokomfanekiso.
Kodwa oku akukona nje ukunyusa imali. Imalunga nokutshintsha iigiya ngendlela enkulu. Kwaye ukuba kukho amathandabuzo malunga namabhongo ka-Xiaomi okugungqisa imakethi yemoto yombane, oku kunyuswa kwenkunzi yerekhodi kubeka loo mathandabuzo.
Ngoko, kwenzeka ntoni?
Nge-25 kaMatshi, u-Xiaomi uthe yayinyuse i-5.5 yeebhiliyoni zeerandi kwindawo yesabelo - enye yezona zinto zinkulu ziphakamisa e-Asia kwimemori yakutshanje. Inkampani ithengise izabelo ze-750 yezigidi, ukuhlangabezana nemfuno eyomeleleyo yomtyali-mali.
Izabelo zathengiswa kuluhlu lwexabiso HK $52.80 ukuya HK $54.60 isabelo. Nangona oko kunokuvakala njengesicwangciso esiqhelekileyo sokuphumelela kubatyali-mali, impendulo yayingekho. Ukubekwa kwamaxesha amaninzi kubhaliselwe ngaphezulu, kutsala abatyali-zimali bamaziko angaphezu kwama-200 kwihlabathi liphela.
Kwezo, abatyali-mali abaphezulu be-20 babalelwa kwi-66% yezabelo ezipheleleyo ezithengisiweyo, nto leyo ebonisa ukuba abanye abadlali abakhulu babona i-Xiaomi's EV pivot njengokubheja okufanele kwenziwe.
Kutheni kukho intshukumo enkulu ngoku?
Ayiyomfihlo into yokuba i-Xiaomi inezinto zayo zokujonga kwishishini lezithuthi zombane okwethutyana ngoku. Ukusukela ngo-2021, inkampani yabhengeza esidlangalaleni ukuba iza kungenela ugqatso lwe-EV. Ukukhanya phambili ukuza kuthi ga namhlanje, kwaye ezo zicwangciso zikwi-overdrive. Iimali ezivela kolu kuthengiswa kwesitokhwe ziya kusetyenziselwa ukunyusa imveliso, ukuqalisa iimodeli ezintsha, kunye nokuqhubela phambili itekhnoloji yemoto ehlakaniphile.
Oko kubandakanya utyalo-mali olukhulu kwi-AI, itekhnoloji yokuqhuba ezizimeleyo, kunye nokuveliswa kokuhlaza. Inkampani isanda kutyhila i-SU7 ye-sedan yayo yombane, sele isenza uthelekiso kunye ne-Tesla's Model 3. Kwaye akusiyo nje i-hype - u-Xiaomi ujonge ukuthumela ii-EVs ze-350,000 kulo nyaka, ukunyuka okubukhali ukusuka kuqikelelo lwangaphambili.
Umfanekiso omkhulu: Isigebenga setekhnoloji siyatshintsha
I-Xiaomi kudala ifana nokwenza ixabiso eliphantsi smartphones kwaye izixhobo zasekhaya ezilumkileyo. Kodwa ngokuthengiswa kwe-smartphone kwiimarike ezininzi zehlabathi, i-Xiaomi, njengabalingane bayo betekhnoloji, ijonge ukwahluka. Kwaye yeyiphi indlela engcono kunokubanga indawo kwivili lokuqhuba lento enkulu elandelayo?
Imarike ye-EV yaseTshayina iyakrazuka. I-BYD, uNio, kwaye ungalibali uTesla sele ekhona. Kodwa i-Xiaomi ibheja indlela yayo ye-ecosystem - udibaniso olungenamthungo kuzo zonke izixhobo kunye neenkonzo - iya kuyinika umda kwimakethi ye-EV exineneyo. Yiba nombono wemoto enxibelelana ngaphandle komthungo nefowuni yakho, izixhobo zasekhaya, kunye nolwazi lomntu. Lowo ngumbono weXiaomi. Kwaye ngolu dubulo lwamva nje lwenkunzi, ngoku banayo irhasi yokuyisukela.
Uluvo lomtyali-mali: Izibane eziluhlaza macala onke
Eyona nto inomdla kweli bali kukusabela kweemarike. Izitokhwe ze-Xiaomi zinyuke malunga ne-150% kwiinyanga ezintandathu ezidlulileyo, umboniso wokukhula kokuzithemba kotyalo-mali kwinguqu yenkampani kwii-EVs.
Olo hlobo lwentshukumo yentengiso ayiqhutywa nje yi-hype- yinkolelo esisiseko yokuba uXiaomi uneechops zokwenza oku. Inkampani ikwandise kakhulu utyalo-mali lwayo kuphando nophuhliso. U-Xiaomi uchitha i-7-8 yebhiliyoni ye-yuan, okanye malunga ne-1 yeebhiliyoni zeedola, kwi-AI kuphela ngo-2025, ngokusekelwe kwiingxelo. Kucacile ukuba abazami nje ukwenza iimoto zombane - bazama ukwenza iimoto ezihlakaniphile, eziqhutywa yi-AI, eziqhagamshelwe kakhulu eziphila ngokwesaci sohlobo lwe-Xiaomi esithi "ubuchule bomntu wonke."
Zamsino kunye nezinye iimarike ezivelayo
Okubangela umdla kukuba, amandla emali ka-Xiaomi adlala ngexesha apho amanye amashishini aqhutywa bubuchwephesha nawo abona ukukhula okunzulu kunye nokutsha. Omnye umzekelo nguZamsino, iqonga elikhula ngokukhawuleza kwikhasino ye-intanethi kunye nendawo yokungcakaza. Ngelixa xa uthi krwaqu ii-EVs kunye neekhasino ezikwi-intanethi zinokubonakala zahlukene, zombini ziyimizekelo ephambili yendlela imodeli yedijithali-yokuqala, i-user-centric ilungisa amacandelo emveli.
I-Zamsino igxile ekuboneleleni abasebenzisi ngoluhlu olukuluhlu lwezona zilungileyo ibhonasi yekhasino online ngokusekwe kwiimetrics ezifana nokuthembela, ukusetyenziswa, kunye namava omsebenzisi ngokubanzi. Yimodeli engena kuhlobo olufanayo lokungafihli kunye nengqondo eqhutywa lixabiso exhaswa ziinkampani ezinjengeXiaomi kumashishini abo. Zombini iinkampani, ngokwendlela yazo, zijongana nendlala yabathengi yokhuseleko, ubuqu, kunye namava angenamvisiswano. Nokuba ukhetha indawo oza kudlala kuyo imidlalo oyithandayo ye-intanethi okanye uthenga imoto eqhagamshela ngaphandle komthungo nekhaya lakho elikrelekrele, ikamva leledijithali, kwaye abathengi banqwenela ukulawula ngakumbi kumava abo.
Iinyani zentengiso ye-EV: Ugqatso olungenaziqinisekiso
Ngaphandle komdla, uhambo luka-Xiaomi ukuya kwimakethi ye-EV aluyi kuba ngaphandle kwamaqhuma endleleni. Inkampani ingena kwindawo ekhuphisana kakhulu enencasa ebhityileyo kunye neendleko eziphezulu zenkunzi. Ukulibaziseka kwemveliso, imiqobo yolawulo, kunye nemingeni yetekhnoloji zonke zinokwenzeka ngokwenene.
Kwaye ungandiqalisi kukhuphiswano: abenzi beemoto batyala imali yeebhiliyoni kukufakelwa kombane, kwaye abokuqala abakhuphisana nge-EV njengoRivian, uLucid, kunye noXpeng nabo abacothi. I-Xiaomi, nangona kunjalo, iyabheja ukuba ukunyaniseka kohlobo lwayo, inkqubo yesoftware, kunye nokukhuphisana kweendleko kuya kuyivumela ukuba ikhuphe eyona chunk yentengiso. Emva koko kukho into yaseTshayina. Njengeyona marike inkulu ye-EV yehlabathi, iChina inika ithuba elikhulu lasekhaya. Kodwa ikwabonelela ngomceli mngeni wokufuna ukulwa nezigebenga zeshishini kwi-turf yasekhaya. Ngethamsanqa, ukuba kukho into enye u-Xiaomi afunde ukuyenza, ikhula ngokukhawuleza kwaye iqhuba iindleko ngaphandle kokusika iikona.
Oku kuthetha ntoni kubathengi
Kubathengi, ngakumbi eTshayina, ukutyhala kuka-Xiaomi kwimarike ye-EV kuya kuba yinguquko. Inkampani yaziwa kakhulu ngokuvelisa iimveliso ezikumgangatho ophezulu ngamaxabiso afikelelekayo. Ukuba okufanayo kuyasetyenziswa kwiimoto, sinokubona ixesha elitsha lee-EV zamaxabiso aphantsi kodwa ezihambele phambili.
Ukongeza, ngemvelaphi ka-Xiaomi kubuchwephesha beselula kunye ne-smart ecosystems, izithuthi zabo zinokuza ne-next-gen infotainment systems, ii-UIs zelizwi, kunye nokudityaniswa komthungo ngayo yonke into ukusuka kwiifowuni ukuya kwizinto ezinxitywayo. Asiyomoto – sisixhobo esikrelekrele esiqengqelekayo.
Iingcinga zokugqibela: Umzuzu ochazayo weXiaomi
Intengiso yesabelo se-Xiaomi ye-5.5 yeebhiliyoni zeedola ingaphezulu nje kobuchule bezemali - lixesha elichazayo. Ibonisa kubatyali-mali, abakhuphisana kunye nabathengi ukuba inkampani ifile ngokunzulu ngokuba ngumdlali ophambili kwimarike ye-EV. Ngumngcipheko onesibindi, obaliweyo, kodwa lowo ungena ngokugqibeleleyo kwimbali ka-Xiaomi yolwandiso lobuchule kunye nokusungula okugxile kubathengi.
Ngaba baya kuphumelela? Lixesha kuphela eliya kuxela. Kodwa inye into eqinisekileyo: uXiaomi ayisenguye umenzi wefowuni. Iya isiba yinto enkulu ngakumbi – kwaye enokwenzeka yenguqu.
