Kwiminyaka ye-IoT, iinkampani zithathwa njengezithathe indawo yazo. IoT, ethetha "i-intanethi yezinto", inokuchazwa njengenyani yokuba uninzi lwezinto esizisebenzisayo kubomi bethu bemihla ngemihla zidityaniswe nenyani. Ngamafutshane, ibandakanya i-ecosystem yeenkampani ezinkulu. U-Xiaomi, kwelinye icala, ubonakala sele ethathe indawo yakhe kweli xesha le-IoT, uhlalutyo lubonisa oku. Enkosi kule ecosystem inkulu, i-Xiaomi iphumelele ukukhula nge-70% ngo-2021!
I-Xiaomi 70% Enkulu kuno-2020
Ukubhenela kuwo onke amacandelo nge-ecosystem yayo enkulu, i-Xiaomi ibhengeze iziphumo zayo ezidityanisiweyo zika-2021. Ngaphandle kwemiceli mngeni kuqoqosho lwehlabathi, imodeli yeshishini lokuqina lika-Xiaomi iphumelele ukukhula okunempilo ngonyaka. Iyonke ingeniso ngo-2021 ifikelele kwi-51.57 yeebhiliyoni zeedola, inyuke nge-33.5% unyaka nonyaka, ngelixa inzuzo ehlengahlengisiweyo ifikelele kwi-3.46 yeebhiliyoni zeedola, yenyuka nge-69.5% ngonyaka.
Ukuthunyelwa kwe-smartphone ye-Xiaomi yehlabathi jikelele, kwelinye icala, ifikelele kwirekhodi eliphezulu le-190.3 yezigidi zeeyunithi, i-30.0% ukusuka kunyaka ophelileyo. Ukuthunyelwa kwee-smartphone zika-Xiaomi ngo-2021 kubekwe kwindawo yesi-3 kwihlabathi jikelele ngesabelo semarike esirekhodiweyo se-14.1%. Ngo-2021, ingeniso evela kwiimarike zaphesheya ifikelele kwi-25.7 yeebhiliyoni zeedola, inyuke nge-33.7% unyaka nonyaka, ibalelwa kwi-49.8% yengeniso iyonke.
Ecaleni kweshishini le-smartphone, i-intanethi yaphesheya kunye neshishini le-IoT likwabonisa ukukhula olomeleleyo. Ingeniso ye-intanethi yaphesheya inyuke nge-84.3% ngonyaka ukuya kwi-790 yezigidi zeedola, ehambelana ne-17.8% ngo-2021.
Ngokusekwe kubukho bayo obuqinisiweyo kwiimarike zaphesheya, i-Xiaomi iqhubekile nokwandisa izibonelelo zayo zokukhuphisana kwiimarike zasekhaya ngokukhula kokuthunyelwa kwee-smartphone eYurophu, kuMbindi Mpuma, eLatin America, eAfrika naseAsia Pacific. Isabelo semakethi sika-Xiaomi ekuhanjisweni kwe-smartphone kwindawo ye-#1 kumazwe ali-14 kunye nemimandla, kwaye yayiphakathi kwabahlanu abaphezulu kumazwe angama-62 nakwimimandla yehlabathi. EYurophu, ukuthunyelwa kwe-smartphone ka-Xiaomi eYurophu kubekwe kwindawo yesi-2 ngesabelo semarike esingama-22.5% ngo-2021.
Iimarike ezisahlumayo ziqhubekile nokukhula kwazo ngamandla. ELatin America naseAfrika, ukuthunyelwa kwe-smartphone ka-Xiaomi ngo-2021 kunyuke nge-94.0% kunye ne-65.8% unyaka nonyaka ngokulandelelanayo, nto leyo eyenza ukuba ibe ngumthengisi we-smartphone # 3 kuyo yomibini le mimandla.
Enkosi kwii-Sub-Brands ezininzi!
Isicwangciso esisezantsi sohlobo lwe-Xiaomi sibe negalelo elikhulu kulo mba. Iibhrendi ezincinci ezifana neRedmi kunye nePOCO zenza kube lula kuXiaomi ukubhenela kwihlabathi liphela. Enkosi kwesi sicwangciso sohlobo oluncinci, isiseko sabasebenzisi be-Xiaomi siqhubekile nokwahluka.
Umzekelo, sinokunika umzekelo kwinkampani yeRedmi. I-Redmi iyaqhubeka nokubonelela ngetekhnoloji yamva nje kwintengiso enkulu ngamaxabiso aphantsi. NgoFebruwari 2022, ukuthengiswa kweRedmi K50G kunye neRedmi K50G Mercedes-AMG Petronas Formula OneTeam Edition yadlula i-44 yezigidi zeedola kumzuzu wokuqala wokuqaliswa. Eli linani elingaqhelekanga lokuthengisa.
Uhlalutyo lwezoqoqosho lukhomba kwicala elinye. Ngo-2021, ukuthunyelwa kwe-smartphone ye-Xiaomi yehlabathi jikelele kunye namaxabiso okuthengisa e-RMB 3.000 (i-$471) okanye ngaphezulu e-China kunye ne-EUR 300 okanye ilingana kwiimarike zaphesheya kweelwandle zingaphezulu kwe-10 yezigidi zeeyunithi ezithunyelwe ngo-2020. Ngo-2021, idlule kwi-24 yezigidi zeeyunithi.
Ewe kunjalo, kukho kwakhona i-Xiaomi 12 series. Ukusebenzisa i-hardware kunye nobuchwepheshe obutsha, ngoko nangoko yaba yenye yee-smartphones ezidumileyo emva kokukhululwa kwayo. Ukuthengiswa kwayo kwe-omnichannel kudlule i-280 yezigidi zeedola nje ngemizuzu emi-5 emva kokusungulwa kwayo. I-Xiaomi ikwindawo yesi-3 ngokuthunyelwa phesheya kwee-smartphones zeprimiyamu ezinamaxabiso okuthengisa angama-350 okanye ngaphezulu ngo-2021, ebonisa ukuba uXiaomi ukwakwishishini lesixhobo seflegi phesheya.
Inguqulelo yokwenyani kunye neR&D
Uyazi ukuba i-Xiaomi yenye yeenkampani ezikhokelayo kwizinto ezintsha. Imizekelo ibandakanya iprojekthi yerobhothi ephumelele ibhaso ye-CyberDog ye-2021 okanye i-Surge series, iiprojekthi zokuqala ze-hardware zenkampani. Ngo-2021, inkcitho yeR&D ye-Xiaomi ifikelele kwi-2 yeebhiliyoni zeedola, inyuke nge-42.3% ngonyaka. Ngenjongo yokulandela ukuqhubela phambili kwezobuchwepheshe njengexabiso eliphambili, i-Xiaomi iceba ukutyala imali engaphezu kwe-RMB $ 15.7 (i-100 yeebhiliyoni zeerandi) kuphando kunye nophuhliso kwiminyaka emihlanu ezayo.
I-Xiaomi ilandele ngokungakhathali itekhnoloji yamva nje ngokuxhobisa i-ISP Surge C1 yokuqala kunye ne-chip yokutshaja i-Surge P1 kwiimodeli ezimbini eziphambili zeflegi, i-Xiaomi MIX FOLD kunye ne-Xiaomi 12 Pro, ngokulandelanayo. Ukuphucula ngakumbi amava okufota, u-Xiaomi ungenise ixesha elitsha kwikhamera kunye netekhnoloji yokucinga ngokuqala kwelensi yolwelo kwi-Xiaomi MIX FOLD kunye ne-algorithm ye-ProFocus kwi-Xiaomi 12 yamva nje kunye ne-Xiaomi 12 Pro.
I-Xiaomi Chipsets kunye neeChips-Yintoni ephunyezwe nguXiaomi ukuza kuthi ga ngoku?
Ngo-2021, u-Xiaomi wamisela ilebhu yayo yeerobhothi kwaye wasungula i-bio-inspired quad robot CyberDog Engineering Explorer Edition; Ngaphaya koko, inkampani yazisa i-Xiaomi Smart Glasses, emele uphononongo olubanzi lukaXiaomi lwetekhnoloji yexesha elizayo.
Ngenxa yoko, nge-ecosystem yayo epheleleyo kunye nesiseko esibanzi sabasebenzisi, i-iaomi ihamba ngokuzithemba ekugcineni ukukhula okuqinileyo kunye neempumelelo ezintsha. Hlala ubukele i-ajenda yokulandela kwaye ufunde izinto ezintsha.
