Umbiko omusha ovela ku-Counterpoint Research wembula intuthuko enkulu engxenyeni yama-smartphone aphambili e-China.
Ngokusho kwenkampani, ingxenye ye-premium ($ 600 nangaphezulu) yeqa isuka ku-11% ngo-2018 yaya ku-28% ngo-2024.
I-Apple isalokhu iphezulu emdlalweni ngesabelo sayo esingu-54% ngo-2024, kodwa ibone ukwehla okukhulu kusukela kusabelo sayo esingu-64% ngo-2023. Kuyindaba ehlukile yeHuawei, nokho, okuthi, naphezu kokuba ngowesibili ku-Apple, yazuza okuningi ngo-2024. Ngokusho kwe-Counterpoint, kusukela ku-20% yayo engxenyeni ye-premium ku-2023% ye-premium ingxenye ye-29 2024. Phakathi kwama-OEM aseShayina, i-Huawei yenza ukukhula okukhulu ngonyaka odlule engxenyeni eshiwo.
"UHuawei usebone ukuvela kabusha kusukela ngo-2023 ngemuva kokuthi umkhiqizo ubuyile ne-chipset ye-5G Kirin, kanti isabelo semakethe ye-Apple sehle saya ku-54% ngo-2024," kusho u-Counterpoint. “Lokhu kusekelwe ukunwetshwa kwe-chipset ye-5G Kirin yakwaHuawei kuwo wonke amamodeli amasha, njenge Pura uchungechunge futhi I-Nova 13 uchungechunge. Lokhu kwanda kusize i-Huawei iqophe ukukhula okumangazayo okungu-37% kwe-YoY kuvolumu yokuthengisa iyonke ngo-2024, nengxenye ye-premium ikhula ngokushesha okukhulu ngo-52% YoY."
Amanye amabhrendi afana neVivo ne-Xiaomi abone ukuthuthuka okufanayo engxenyeni yeprimiyamu, nakuba kungabalulekile njengokwenza kukaHuawei. Noma kunjalo, ama-brand aseShayina adlondlobala kakhulu esigabeni sika-$400-$600, amasheya abo eqoqo eqa esuka ku-89% ngo-2023 aya ku-91% ngo-2024. Ngokusho kwe-Counterpoint, lokhu kuwubufakazi bokuthi abathengi basekhaya bakhetha imikhiqizo yasekhaya kuneyamazwe ngamazwe "njengoba ama-OEM asekhaya ehlinzeka ngama-smartphones angagcini nje ngokuletha amandla angaphezulu kodwa futhi angabizi kakhulu."
