Thola konke mayelana ne-Chinese brand Xiaomi esihlokweni sanamuhla. Njengomkhiqizi waseShayina wama-electronics abathengi njengama-smart phones, i-Xiaomi yasungulwa ngo-2010 e-Beijing. I-Xiaomi Inc. izibeka njengomkhiqizi wefoni wesibili ngobukhulu hhayi e-China kodwa emhlabeni wonke. Lo mkhiqizo manje usuthathe indawo yesibili ngemuva kwe-Samsung. Umsunguli wenkampani ngu Lei Jun, owayeneminyaka engu-40 ngaleso sikhathi, futhi manje usengusozigidigidi.
Uhlu Lwabasunguli Be-Xiaomi kanye ULei Jun, ubaba ongumsunguli
- I-Lin bin
- Wong Jiangji
- Zhou Guangping
- U-Liu De
- Wanqiang Li
- I-Hong Feng
- Wang Chuan
Nakuba izipiliyoni zika-Lei Jun zesikhathi esidlule zenze inkampani yaba isihloko esishisayo embonini yezobuchwepheshe, ithimba labaphathi lamanje lenkampani lijabulisa ngendlela efanayo. Phambilini wayeyi-CEO ye-Kingsoft, inkampani yama-software yase-China. Ujoyine le nkampani ngo-2010 futhi ngokushesha waqokwa njengephini likamongameli wenkampani. Imisebenzi yakhe yayihlanganisa ukuthuthukiswa kwezinhlelo zokusebenza eziphathwayo, amalaptop, nezinye izinto zikagesi. Owayengumphathi we-Kingsoft, uLi Jun wayengomunye wabasunguli be-Xiaomi bokuqala.
Abasunguli be-Xiaomi babazi kahle ubungozi nezinselelo. Impumelelo yabo isekelwe othandweni lomsunguli wenkampani. Ithimba labaholi benkampani yiqembu labantu abazinikele ekwenzeni amakhasimende abo ajabule. Bakholelwa nasekusungulweni kwezamabhizinisi. Inkampani iqhubekile nokukhula ezimakethe zomhlaba futhi isingene ezimakethe zomhlaba.
Ukuqala Kwendaba Yempumelelo - Umugqa Wesikhathi we-Xiaomi
Umkhiqizi wamaselula waseShayina waqala kusukela ekuqaleni eminyakeni eyishumi nambili edlule futhi usukwazile ukungena ezimakethe zamagajethi nezisetshenziswa zemishini, wahola ngaphezu $ 15 billion kwimali engenayo e-2017. Yize ilogo yomkhiqizo ifana nokuthi “Mission Impossible,” izinselelo zenkampani ezimakethe ziningi kakhulu. Ukubhekana nalokhu, i-Xiaomi ivumele abalandeli bayo ukuthi babambe iqhaza enqubweni yokuthatha izinqumo ngokwakha uhlelo Izinkundla zokusebenzelana komsebenzisi ze-MIUI. Inkampani isebenzise impendulo evela kubalandeli ukwenza ngcono isoftware ekubuyekezweni kwayo okulandelayo, okube yimpumelelo ekuzuzeni izinhliziyo zezigidi zabasebenzisi emhlabeni jikelele.
Ngo-Okthoba 2013, i-Xiaomi yadlula i-Apple njengomkhiqizi wesithathu wama-smartphone ngobukhulu emhlabeni. Inkampani ithunyelwe Ama-smartphones ayizigidi ezingama-46.2 ku-Q3 yalowo nyaka. Ekwindla ka-2013, i-Xiaomi yafinyelela endaweni yesihlanu phakathi kwemikhiqizo yemishini yeselula ku-PRC. Ekupheleni konyaka ozayo, selisendaweni yesithathu emhlabeni. Ekupheleni konyaka olandelayo, inkampani yayizoba inkampani yesine ngobukhulu emhlabeni. Naphezu kokukhula okusheshayo, abasunguli be-Xiaomi abakaze babe nosuku "oluyisimungulu".
Ngo-2013, i-Xiaomi yethula i-smartphone yayo yokuqala, i-Mi3. Ngaleso sikhathi, i-Xiaomi yayineminyaka emithathu ubudala. Yakho IMi3 idayiswe angu-18.7 million, irekhodi lefoni yale khwalithi. Ngaphandle kwalokhu, inkampani yethule ama-smartphones ayo e-Redmi 3 ne-Mi3 eSingapore. Ngaphansi kwemizuzu emibili, womabili amamodeli athengiswa aphela.
Imali Engenayo kanye Nokukhula Kwenkampani
Ukutshalwa kwezimali kwakamuva kwenkampani ezimotweni zikagesi kuwuphawu oluhle lokukhula kwesikhathi esizayo. Le nkampani iqashe onjiniyela abangaphezu kuka-500 kulo msebenzi, futhi ihlela ukuqala ukukhiqiza ngobuningi engxenyeni yokuqala ka-2024. 46 billion billion yuan ekutshalweni kwezimali kwesikhathi eside, okungamasheya amaningi. Inani elifanelekile lesabelo elithandwayo likhuphuke ngo 1.3 billion yuan engxenyeni yesithathu ka-2019, kuyilapho amasheya avamile ehle ngama-yuan ayizigidi eziyizinkulungwane ezingu-3.4.
Ngekota yesithathu ka-2021, i-Xiaomi iqhubekile nokwandisa ubukhona bayo bemakethe yomhlaba. Ifike esikhundleni sokuthi No.2 eNtshonalanga Yurophu, ngesabelo semakethe esingu-17.0%. Iphinde yazuza amazinga amathathu aphezulu e-Central kanye naseMpumalanga Yurophu ngokuthunyelwa kwama-smartphone ayizigidi ezingu-6.8. Lokhu kumelela izinga lokuthengisa lenyuka ngo-130% unyaka nonyaka. Imali engenayo evela kuma-smart phone ewodwa manje isibiza cishe u-$37 billion. Lokho wukusebenza okuqinile.
Ngekota yesithathu ka-2021, izimakethe zaphesheya kwezilwandle ze-Xiaomi zikhule ngo-27.1%, okwenza kwaba wuhlobo lwama-smartphone olukhula ngokushesha emhlabeni. Ibhizinisi layo le-inthanethi Yezinto nalo likhule ngesivinini esikhulu, libe negalelo elingama-45% wesamba semali engenayo ye-Xiaomi. Ama-smartphones ayo adlule amaselula akwaSamsung eNdiya. Ihlanganiswe nebhizinisi layo le-inthanethi eliyimpumelelo kanye nezinkokhelo zeselula, inkampani idlala indima enkulu emakethe yamaselula e-China.
Ibhizinisi lale nkampani phesheya kwezilwandle liyadlondlobala. Imali engenayo yenkonzo ye-inthanethi engxenyeni yesibili ka-2021 ikhule ngo-1100% unyaka nonyaka, ibalwa cishe ngama-19% ayo yonke imali engenayo yezinsizakalo ze-inthanethi. Ngaphezu kwalokho, uphiko lwaseShayina lwe-Xiaomi lwandisa ukwanda kwalo emhlabeni wonke ngokwakha amamodeli ebhizinisi amasha kanye nawe-inthanethi. Iphinde ilindele ukuqhubeka nokubona ukwanda okuqhubekayo komkhiqizo wayo ezimakethe ezisezingeni eliphansi. Uma uthanda intuthuko yakamuva emhlabeni womakhalekhukhwini, hlala ubukele iwebhusayithi yethu.
Igama le-Xiaomi, Ilogo kanye Nokuphimisela
Yini i-Xiaomi? Igama elithi Xiaomi, ngokwezwi nezwi lihunyushwa ngokuthi "okusanhlamvu zerayisi". Naphezu kwengozi yokwehluleka, igama liye lahunyushwa ngokuthi "okusanhlamvu kwerayisi". Ngokuhlakanipha, ngokwesiko kukhombisa ukuthi ''ukuqala kokuncane kuze kufike phezulu''. Ibizwa ngokuthi ''Shao-mee''. Emlandweni wenkampani, igama laqala ukusetshenziswa ngo-2014.
Igama nelogo ye-Xiaomi kuwumklamo olula kodwa onamandla. I-“MI” egameni imele “i-inthanethi yeselula” kanye nokuthi “injongo engenakwenzeka” futhi unxande osawolintshi ufaka u-“mi” obhalwe isitayela. Umugqa omaphakathi ka-“m” uhlukaniswe kuyo yonke iglyph futhi uhlamvu u-i alunalo ichashazi. Igama lesiShayina lomkhiqizo kanye nekheli lewebhusayithi yalo nakho kuboniswa eduze kophawu. Ithimba labaklami belisebenzela igama kanye nelogo yalo kusukela yasungulwa le nkampani ngo-2010.
Ilogo negama lomkhiqizo kube noshintsho olukhulu eminyakeni embalwa edlule. Ilogo manje inamakhona ayindilinga, okwenza kube lula ukuyibona. Umbhalo we-'Xiaomi' nawo wenze ushintsho olukhulu. Inefonti entsha ebukekayo sleek futhi yesimanje. I-'Mi' egameni lefoni ihlala injalo. Ngaphezu kokubonakala kakhudlwana, igama le-Xiaomi nelogo kuyisinqumo esihle kubathengi baseShayina.
