Okuqukethwe kwevidiyo yefomu elide sekuphenduke isisekelo samasu esimanje okuthengisa okudijithali. Kusukela kumavidiyo e-YouTube kuya kuma-webinars, okuqukethwe kwefomu elide kuvumela amabhrendi ukuthi angene ajule ezihlokweni, anikeze inani, futhi asungule igunya endaweni yawo. Nokho, nakuba lawa mavidiyo ebaluleke kakhulu, inselele isekukhuphuleni ukufinyelela kwawo kanye nomthelela wawo. Ungaqinisekisa kanjani ukuthi ukuzikhandla kwakho kufinyelela abantu abaningi ngangokunokwenzeka, ezinkundleni eziningi, ngaphandle kokuhlala udala okuqukethwe okusha? Faka isixazululo: repurposing. Ngokuguqula ividiyo eyodwa yefomu ende ibe iziqeshana ezimbalwa ezifushane, eziqondiswe kakhulu, ungathuthukisa kakhulu ukusebenzelana kwakho futhi wandise imbuyiselo yakho ekutshalweni kwezimali (ROI). Ukwenza kabusha amavidiyo akho efomu elide kuyindlela ehlakaniphile yokugcina okuqukethwe kwakho kukusha, kuhambisana, futhi kuheha ngaphandle kwesidingo sokudala ukusakazwa kwamavidiyo amasha njalo. Amathuluzi afana ne- Umhleli wevidiyo we-AI ikusiza ukuthi ukhiphe izithombe ezinhle kakhulu, usike okuqukethwe, futhi ushintshe usayizi weziqeshana, okukuvumela ukuthi uthuthukise isu lakho nokudala.
Kungani ufuna kabusha okuqukethwe kwevidiyo yefomu ende?
Ukwenza kabusha amavidiyo amafomu amade kungaletha izinzuzo ezinkulu emizamweni yakho yokumaketha, kwenze okuqukethwe kwakho kukusebenzele kanzima. Ake sihlukanise ezinye zezizathu ezibaluleke kakhulu zokuthi kungani kufanele ucabangele ukwenza kabusha:
1. Nweba ukufinyelela kwezithameli kuzo zonke izinkundla eziningi
Amavidiyo amafomu amade avamise ukuthi afaneleke kakhulu ezinkundleni ezifana ne-YouTube, i-Vimeo, noma amabhulogi, kodwa lezi akuzona kuphela izindawo lapho izithameli zakho zihlanganyela khona. Ngokuphinda uguqule okuqukethwe kube iziqeshana ezifushane, ungakusabalalisa kwezinye izinkundla ezifana ne-Instagram, Facebook, LinkedIn, noma iTikTok. Inkundla ngayinye inefomethi yayo yokuqukethwe ekhethwayo, futhi ngokulungisa okuqukethwe kwakho nalezi zidingo ezithile, ungakhuphula ukubonakala kwakho, uhehe abalandeli abasha, futhi wandise ukufinyelela kwakho ezingxenyeni ezihlukahlukene zezilaleli.
2. Khulisa ukusebenzelana ngamafomethi wokuqukethwe ahlukahlukene
Akuwona wonke umuntu onesikhathi noma ukuthambekela kokubuka ividiyo yemizuzu engama-30. Nokho, isiqeshana esisheshayo samasekhondi angu-60 noma ithiyetha yemizuzwana engu-15 kulula kakhulu ukusisebenzisa futhi singakhuthaza ababukeli abaningi ukuthi bazibandakanye nokuqukethwe kwakho. Okuqukethwe kwefomu elifushane kuvame ukuholela emazingeni aphezulu okuzibandakanya ngoba yakhelwe labo abancamela ulwazi olulingana nokuluma. Uma uhlukanisa amafomethi lapho umlayezo wakho ulethwa khona, ubhekelela okuncanyelwayo okuhlukahlukene, okukhuphula ukubandakanyeka kwakho kukonke.
3. Khulisa i-ROI ngokusebenzisa amafa wevidiyo akhona
Ukudala ividiyo yeqophelo eliphezulu, enefomu ende kungadinga izinsiza, noma ngabe ngokwesikhathi, imali, noma umzamo. Ukwenza kabusha lokhu okuqukethwe kukuvumela ukuthi wenze okungcono kakhulu kulokho kutshalwa kwezimali. Esikhundleni sokuqopha amavidiyo amasha kusukela ekuqaleni, welula inani lokuqukethwe okukodwa kokuthunyelwe namafomethi amaningi, okuhumushela ku-ROI ephezulu. Empeleni, uthola ibanga elide kakhulu ezintweni ezifanayo, futhi lokho kuhlala kuwukuwina emhlabeni wokumaketha.
4. Gcina ukufana komkhiqizo kukho konke ukuhlukahluka kokuqukethwe
Enye yezinselelo ezinkulu zokumaketha okuqukethwe ukugcina ukuvumelana komkhiqizo kuzo zonke izinto zakho. Ukushintsha kabusha okuqukethwe kwevidiyo okude kube iziqeshana ezifushane kuqinisekisa ukuthi imilayezo yakho ihlala ihambisana futhi ihlangene. Kungakhathaliseki ukuthi amazwibela wemizuzu emi-5 noma amazwibela angamasekhondi angu-30, ithoni yakho, isitayela, nomlayezo oyinhloko kuhlala kufana, okusiza ukuqinisa ubunikazi bomkhiqizo wakho kuzo zonke izinkundla namafomethi ahlukahlukene.
Indima yabasiki bevidiyo abaku-inthanethi ekuhlelweni kabusha kokuqukethwe
Uma kuziwa ekwenziweni kabusha kwamavidiyo efomu elide, i umsiki wevidiyo we-inthanethi iyithuluzi eliyigugu. Lawa mathuluzi aku-inthanethi enza kube lula inqubo yokukhipha iziqeshana ezimfushane, okwenza inqubo yokuphinda isetshenziswe isheshe futhi isebenze kahle. Banikeza indlela esheshayo nelula yokunquma, ushintshe usayizi, futhi ulungise okuqukethwe kwakho ezisekelweni ezihlukahlukene ngaphandle kokudinga isofthiwe yokuhlela eyinkimbinkimbi. Ukufinyeleleka kwamathuluzi asekelwe kuwebhu kuvumela abakhangisi, abadali, namabhizinisi ukuthi benze kabusha okuqukethwe ngaphandle kokudinga amakhono obuchwepheshe athuthukile, okwenza kube yisixazululo esifanelekile kunoma ubani ofuna ukukhulisa inani lamavidiyo wabo.
Amasu abalulekile wokubuyisela kabusha usebenzisa abasiki bevidiyo abaku-inthanethi
Manje njengoba sesithole ukubaluleka kokwenza injongo kabusha, ake singene kumasu athile asebenzayo okwenza lokho sisebenzisa isisiki sevidiyo esiku-inthanethi.
1. Ukudala amazwibela ezinkundla zokuxhumana
Inkundla yezokuxhumana iyachuma ngokuqukethwe okufushane, okubandakanyayo. Usebenzisa isisiki sevidiyo esiku-inthanethi, ungakhipha amaphuzu avelele ajabulisayo kuvidiyo yakho yefomu elide futhi udale amazwibela enzelwe izinkundla ezifana ne-TikTok, i-Instagram Reels, noma i-YouTube Shorts. Lezi ziqeshana ezinosayizi wokuluma zikusiza ukuthi ufinyelele izethameli eziningi futhi zikhuthaze ababukeli ukuthi bahlole okuqukethwe okwengeziwe.
2. Ukukhiqiza amazwibela nama-trailer
Amazwibela nama-trailer ayindlela enhle yokushayela ithrafikhi kuvidiyo yakho yobude obugcwele. Ngokusika izikhathi eziphoqayo ngesisiki sevidiyo esiku-inthanethi, ungakha ukubuka kuqala okufushane okuvusa ilukuluku. Lezi ziqeshana zikha isasasa futhi zandisa amathuba ezithameli zakho zokubuka ividiyo ephelele.
3. Ukuthuthukisa okuqukethwe okuncane kwezemfundo
Uma ividiyo yakho iqukethe izifundo ezibalulekile noma amathiphu, zihlukanise zibe okuqukethwe okuncane kwezemfundo. Lezi ziqeshana zingabiwa ezinkundleni zokuxhumana noma ezifundweni eziku-inthanethi. Ngokuhlukanisa izinto ezibalulekile ongazithatha, unikeza inani ngaphandle kokudinga izibukeli ukuthi zibukele ividiyo yonke.
4. Ukukhiqiza iziqeshana zokuphromotha
Iziqeshana zokukhangisa zingamavidiyo amafushane, anomthelela ogxile emkhiqizweni othile, isevisi, noma ubufakazi. Sebenzisa isisiki sevidiyo esiku-inthanethi ukuze ukhiphe amademo omkhiqizo noma ukubuyekezwa, udale iziqeshana ezihehayo ezilungele imikhankaso yezikhangiso eqondisiwe. Lawa mazwibela asiza ukugqamisa okunikezwayo futhi athuthukise ukuguqulwa.
5. Ukuhluka kokuqukethwe kokuhlola kwe-A/B
Ukuhlolwa kwe-A/B kukuvumela ukuthi uqhathanise amafomethi wokuqukethwe ahlukene futhi ubone ukuthi yini esebenza kahle kakhulu. Ngokwenza iziqeshana eziningi ezimfushane ezivela kuvidiyo yefomu ende efanayo, ungahlola imilayezo ehlukahlukene, izingcingo esenzweni, nobude bevidiyo ukuze uthole izinguqulo ezisebenza kahle kakhulu zezithameli zakho.
Izindlela ezingcono kakhulu zokusebenzisa izisiki zevidiyo eziku-inthanethi ukuze ziphinde zenziwe kabusha
- Ukusikwa okunembile: Khetha isisiki sevidiyo esiku-inthanethi esinamathuluzi okunquma anembe ukuze uthwebule izikhathi ozifunayo ngaphandle kokulahlekelwa yikhwalithi. Uma ithuluzi linembe kakhudlwana, kuzoba ngcono iziqeshana zokugcina. Ukusikwa okunembile kuqinisekisa ukuthi izingxenye ezibaluleke kakhulu nezihilelekile kuphela zevidiyo yakho zisetshenziselwa ukwenziwa kabusha.
- Gcina ikhwalithi: Qinisekisa ukuthi umsiki wevidiyo ugcina ikhwalithi yoqobo yokuqukethwe kwakho ngesikhathi sokuhlela. Lokhu kusiza iziqeshana zakho ezihloselwe kabusha ukuthi zihlale zikhanga ngokubonakalayo futhi zobuchwepheshe. Iziqeshana zekhwalithi ephezulu zizohambisana kangcono nezithameli zakho futhi zigcine ubuqotho bomkhiqizo wakho.
- Lungiselela izinkundla: Amapulatifomu ahlukahlukene anefomethi ehlukile nezidingo zobukhulu. Izisiki zevidiyo eziku-inthanethi zikuvumela ukuthi ushintshe usayizi noma ufomethe kabusha iziqeshana ukuze zilingane nobukhulu obuthile nosayizi bamafayela adingwa inkundla ngayinye. Ukulungiselela okuqukethwe kwakho kuqinisekisa ukuthi iziqeshana zakho zisebenza kahle futhi zibukeka zizinhle kuzo zonke izinkundla.
- Engeza amagama-ncazo: Ukwengeza amagama-ncazo nemibhalo engezansi kwenza amavidiyo akho afinyeleleke kalula, ikakhulukazi ezinkundleni zokuxhumana lapho amavidiyo evamise ukuzidlalela ngaphandle komsindo. Amagama-ncazo asiza ukugcina ukunaka kwezibukeli, akhulise ukuzibandakanya, futhi ahlinzekele izethameli eziningi ngokunikeza umbhalo kulabo abangakwazi noma abangathandi ukungawusebenzisi umsindo.
Ungayikhetha kanjani i-video cutter ye-inthanethi ephelele ngezidingo zakho
Lapho ukhetha isisiki sevidiyo esiku-inthanethi sokuphinda usebenzise okuqukethwe kwakho okude, kunezici ezimbalwa ezibalulekile okufanele uzicabangele:
- Ukulula ukusetshenziswa: Bheka ithuluzi elilula nelinembile. Ufuna ukwazi ukusika futhi usike amavidiyo akho ngokushesha ngaphandle kwejika lokufunda, ikakhulukazi uma uneshejuli eqinile.
- Isivinini nokusebenza kahle: Isisiki sevidiyo esiku-inthanethi esifanele kufanele sikuvumele ukuthi usebenze kahle, ucubungule iziqeshana zakho zevidiyo ngokushesha ngaphandle kokubambezeleka okungadingekile. Lokhu kuyasiza ikakhulukazi lapho uphatha umthamo omkhulu wokuqukethwe noma uma isikhathi siwumongo.
- Ukuhambisana kwefomethi yefayela: Qinisekisa ukuthi umsiki uyakwazi ukuphatha amafomethi wevidiyo ahlukahlukene, ngakho-ke awukhawulelwe lapho usebenza nemithombo yokuqukethwe ehlukene. Ukuvumelana nezimo ekusekelweni kohlobo lwefayela kuqinisekisa ukuthi inqubo yakho yokuhlela ihlala ingenamthungo kuwo wonke amafomethi wevidiyo ahlukene.
- Ukulondolozwa kwekhwalithi: Kubalulekile ukuthi umsiki wevidiyo angafaki engcupheni ikhwalithi yevidiyo yakho yoqobo. Ukugcina ikhwalithi yevidiyo ngesikhathi senqubo yokuhlela kuqinisekisa ukuthi iziqeshana zakho ezenziwe kabusha zihlala zipholishiwe futhi zichwepheshe.
- Izici ezingeziwe: Cabangela amathuluzi anikeza izici eziwusizo njengokwengeza umbhalo, amagama-ncazo, noma ukulungisa i-aspect ratio yezingxenyekazi ezihlukene. Le misebenzi eyengeziwe ingaba wusizo ngendlela emangalisayo ukuze wenze okuqukethwe kwakho kuhambisane nezidingo ezithile zeplathifomu.
Isiphetho
Sengiphetha, ukulungisa kabusha okuqukethwe kwevidiyo yefomu ende ngosizo lomsiki wevidiyo eku-inthanethi kuyindlela ephumelelayo nephumelelayo yokwandisa ukufinyelela kwakho, ukwandisa ukusebenzelana, nokwandisa i-ROI. Ngokukhipha izikhathi ezibalulekile futhi uzivumelanise nezinkundla ezihlukahlukene, ungakha okuqukethwe okuhlukahlukene okuhambisana namasegimenti ahlukene wababukeli. Noma ngabe udala amazwibela enkundla yezokuxhumana, amazwibela, iziqeshana zokufundisa, noma amavidiyo okukhangisa, abasiki bevidiyo abaku-inthanethi benza inqubo ibe lula kuyilapho begcina ikhwalithi. Yamukela lawa mathuluzi ukuze uvule amandla aphelele amavidiyo akho efomu elide futhi uqinisekise ukuthi okuqukethwe kwakho kusebenza kanzima kuwena ezinkundleni eziningi.
