I-Xiaomi, inkampani yama-elekthronikhi yaseShayina eyaziwa kakhulu- isiphenduke umkhiqizo wama-smartphone ohehayo. Ithengise ama-smartphones angaphezu kwezigidi eziyi-190 ngo-2021 yedlula i-Apple ukuze ibe umthengisi wama-smartphone wesibili ngobukhulu emhlabeni. Isikweletu esikhulu sale mpumelelo siya ekwakhiweni kwezinhlobo ezincane. I-Xiaomi iqale ukusebenzisa isu lokuthwebula imakethe ebanzi ngama-Sub-brands- i-Redmi ne-Poco.
Lesi sinyathelo siyefana nezimbangi zayo ezihlanganisa i-BBK Electronics ephethe i-Oppo, i-Vivo, i-Realme, ne-OnePlus kanye ne-Huawei ene-Honor njenge-sub-brand. I-Poco F1 yeza njengocingo lokuqala oluvela kubhrendi encane ye-POCO ngo-Agasti 2018, i-Poco F1 yaba yimpumelelo enkulu futhi imakethe yayilindele ngabomvu ozongena esikhundleni.
Kodwa-ke, u-Xiaomi wanquma ukuvala uPoco ezinyangeni eziyi-18 ngemuva kokwethulwa futhi ngokuhamba kwesikhathi wanquma ukuyikhipha njenge-sub-brand. Lokhu kwenza abantu bazibuze ukuthi Iyini inhloso ye-POCO? Yini Isu le-POCO? Ake sikhulume ngesu le-POCO nendima yayo ku-ecosystem ye-Xiaomi.
Isu le-POCO futhi Iyini indima yalo?
I-Xiaomi yasungulwa ngo-2010 futhi kusukela lapho ibilokhu isendleleni yokukhula. Okwamanje, I-Xiaomi inama-sub-brand angama-85 ngaphansi kwawo futhi ubhekelela izigidi zabantu. Ama-smartphones ayo ewodwa aphethe ngaphezu kwama-26% emakethe yaseNdiya. Ngo-2020 ama-smartphones e-Xiaomi abalelwa cishe amaphesenti ayi-11.4 emakethe yama-smartphone yomhlaba wonke.
Ngakho-ke uma yonke into iqhubeka njengenganekwane-ke iyini inhloso yokudala ama-sub-brand afana ne-Redmi ne-POCO? Impendulo yalokhu ilula- ukwakha uphawu lomkhiqizo futhi ufinyelele izethameli eziphezulu. Isibonelo, i-sub-brand ye-Xiaomi i-Redmi ingumkhiqizo ongaphansi othengiswa kakhulu, uhlanganisa iningi lemakethe ye-Xiaomi. I-Redmi yaziwa ngokufinyeleleka kwayo nezici zenani elibizayo, yinhle, kodwa ifana nesibusiso esinesiqalekiso. Abantu bacabanga ukuthi i-Xiaomi ikhiqiza amafoni ashibhile anezici ezinhle.
Ukushintsha lo mbono, u-Xiaomi uqhamuke ne-POCO, ifulegi elimaphakathi nebanga. Ifoni yokuqala ye-POCO- POCO F1, yaba yimpumelelo enkulu, abasebenzisi bathanda ifoni. Nge-POCO, u-Xiaomi uqondise Intsha, Ikakhulukazi yase-India, Iningi lentsha yase-India inolwazi lwezobuchwepheshe futhi ifisa ifoni ewuchungechunge kodwa ayifuni ukuchitha imali eshisiwe ngayo.
Iphothifoliyo encane ye-POCO kanye nomkhankaso wokumaketha onamandla udonse ukunaka kwentsha yezwe enolwazi ngobuchwepheshe. I-POCO yakhetha ngokuhlakanipha i-Flipkart, inkundla ehamba phambili ye-e-commerce yaseNdiya njengesiteshi sayo se-inthanethi, kuyilapho i-Amazon ilandisa ngokuningi kokudayiswa kwe-Xiaomi.
I-POCO incintisana ngokuqondile nezinye izinhlobo ngokusebenzisa imakethe ye-Flipkart. I-POCO ikleliswe endaweni yesibili ku-Flipkart kanye neyesine ekuthunyelweni okuphelele kwama-smartphone aku-inthanethi e-India engxenyeni yokuqala ka-2021. Ithathe indawo ephezulu ku-Flipkart okokuqala ngqa ngoJanuwari walo nyaka.
I-POCO inikeza i-Xiaomi ithuba lokuthengisa amafoni ayo angadumile kakhulu ngaphansi kwegama elisha, isibonelo i-POCO X2, okuyi-Redmi K30 eqanjwe kabusha, Nokho, i-POCO X2 ayizange izuze impumelelo enkulu uma iqhathaniswa OKUNCANE F1, kodwa kuvule indlela yokuthi i-Xiaomi yethule ifoni ebiza kakhulu eyi-POCO F2.
Isiphetho
“Konke Okudingayo, Akukho Ongakufuni”- ifilosofi lapho i-POCO isebenza khona. Isu le-POCO ukugxila ezicini ezidingekayo kanye nokuhlinzeka ngezici ezisezingeni eliphezulu ngentengo ethengekayo. Umgomo oyinhloko we-POCO ukuncintisana namanye ama-smartphones e-5G abiza kancane. Ngenxa yalokho, isu le-POCO le-India lizoholwa endaweni futhi liqondise ku-tech aficionados kanye nabantu abasha.
Lo mkhiqizo uhlinzeke ngamayunithi ayizigidi eziyi-13 emhlabeni wonke kusukela ekuqaleni kwawo ngo-Agasti 2018 futhi uzoqhubeka nokwenza njalo kuze kube sekupheleni kukaFebhuwari 2021. Izigidi ezine zalezo zigidi eziyi-13 eze-POCO X3 NFC. Bese kuthiwani? Ukunwebela ezimakethe ezintsha kanye nokuqonda kangcono okufunwa ngabasebenzisi. Kusobala ukuthi isu le-POCO liyasebenza futhi sizobe sibona ukukhula okuqhubekayo komkhiqizo.
Futhi funda: Ubuwazi Ukuthi Lezi Brands Ezidumile Ziwuphawu Lwefoni YaseShayina?
