Njengoba sazi, amabhrendi amaningi angena ekuzenzeleni kabusha ezinkampanini ezihlukene namagama afana nokuqamba kabusha kwe-Xiaomi. Lokhu akugcini nje ku-Xiaomi, i-OPPO ine-Realme kanti iHuawei ine-Honor futhi uhlu luyaqhubeka. Siyini isizathu salokhu kuguqulwa kwegama kodwa? Kungani zonke lezi zinkampani ezinkulu zama-smartphone zaseChina zizenzela ngaphansi kwamagama ahlukene? Sithemba ukuthi sizocacisa ngesihloko salolu daba kulokhu okuqukethwe.
I-Xiaomi Rebrands: I-POCO ne-Redmi nokuningi
Xiaomi inama-sub-brand amaningi kune-Redmi ne-POCO, futhi uma ufisa ukwazi ngalezi zinhlobo ezincane, ungavakashela ezinye zethu. sokuqukethwe lapho sijula khona ngendaba. Ngokuqondene nesizathu sayo yonke le mikhuba yokuqamba kabusha, leli yisu elilandelwa izinkampani eziningi zaseShayina ukuze zandise umkhawulo wazo wokuthengisa, zandise abasebenzisi eziqondiswe kubo futhi zikhule emakethe. Isebenza kanjani?
Abantu baqala ukujwayela igama futhi bathuthukisa izincazelo ezithile kulo ngokuhamba kwesikhathi. Isibonelo, "u-Xiaomi wenza amafoni ebhajethi futhi ngifuna i-smartphone esezingeni eliphezulu" enye nakuba efika engqondweni uma ucabanga nge-Xiaomi. I-Xiaomi ayikhiqizi kuphela amadivaysi esabelomali, kodwa le ndlela yokucabanga inamathele kumkhiqizo ngenxa yokuziphatha okudlule. Lokhu kukhawulela izethameli eziqondiswe yinkampani futhi ukuze ikuvimbele, u-Xiaomi unqume ukuziqamba kabusha futhi useqhamuke nama-sub-brand anamagama ahlukene, ahlanganisa isisekelo sabasebenzisi abaningi kakhulu kunangaphambili. Ngakho-ke, i-Xiaomi ikhiqiza kabusha amafoni ayo njengoba esemusha.
Kusukela enanini lemikhiqizo ebonakala lisebenzisa leli su, sikholelwa ukuthi kuphephile ukucabanga ukuthi liyasebenza ngempela, futhi kuwumbono ohlakaniphile. Kuyindlela evamile kakhulu e-China futhi cishe uzoqhubeka nokubona amabhrendi amancane afana nalawa esikhathini esizayo.
