Kwabiwe umbiko wokuhlaziya obalulekile mayelana nemiphumela yonyaka ye-Xiaomi 2022, indatshana eshicilelwe yi-Xiaomi iqukethe izincazelo ezibaluleke kakhulu. Imakethe ehamba phambili ngemikhiqizo yayo emisha kuyo yonke imikhakha, ukusebenza kwezimali konyaka kwe-Xiaomi ngo-2022 kuphezulu kunalokho obekulindelwe, inzuzo yonke ifinyelele ku-¥8.5 billion. Phakathi nezinxushunxushu zomhlaba wonke ngo-2022, i-Xiaomi yazuza imali ephelele yezigidigidi ezingama-¥280 ngokuqhubeka nokuthuthukisa ukusebenza kahle kwayo ngamasu ayo aqinile.
I-Xiaomi Iphuma ku-Global Crises Even Stronger
Ngokusho kwe-Canalys, i-Xiaomi igcine isikhundla sayo sesithathu emakethe yama-smartphone yomhlaba wonke ngamayunithi ayizigidi eziyi-3 athunyelwa ngo-150.5. Isabelo semakethe sika-Xiaomi ekuthunyelweni kwama-smartphone ngo-2022 sikleliswe phakathi kwezi-2022 nezi-3 ezihamba phambili emazweni/ezifundeni ezingu-5.
Futhi, ukuthunyelwa kwama-smartphone emhlabeni jikelele kuthinteke ngenxa yezinkinga zomhlaba. Kodwa-ke, i-Xiaomi ikwazile ukuhlukanisa ngempumelelo ibhizinisi layo ezingozini zemakethe eyodwa ngokuba nesakhiwo esihle kakhulu sokuthengisa nokumaketha. Ngenxa yalokho, ikhombise ukuncintisana kwayo kwesikhathi eside nokusimeme ngokuthumela imali engenayo engu-¥167.2 billion unyaka nonyaka. Intengo emaphakathi yokuthengisa yama-smartphones ayo yenyukile iminyaka emine ilandelana, yafinyelela ku-¥1111.
I-Xiaomi ikhulise ivolumu yokuthengisa nedumela ngokwethulwa kwamamodeli amaningana ngokubambisana noLeica. I-Debut yochungechunge lwe-blockbuster Xiaomi 13 yamukelwe kahle emakethe. E-China, uchungechunge lwe-Xiaomi 13 luzuze isabelo semakethe sama-smartphone esingu-#1 phakathi kwabathengisi be-Android ngesegimenti yamanani engu-¥4,000 – ¥6,000 amaviki angu-7 alandelanayo.
Ngaphezu kwalokho, iRedmi sub-brand iyaqhubeka nokuqinisa isikhundla sayo emakethe enkulu. NgoDisemba 2022, iRedmi yethula uchungechunge lweRedmi K60, imodeli yayo yokuqala enobuchwepheshe bokushaja okungenantambo. Lonke uchungechunge lwe-Redmi K60 lunikwa amandla yi-Snapdragon flagship chipsets, futhi selithengise amayunithi angaphezu kuka-300,000 emizuzwini yokuqala emi-5 yokwethulwa.
Ngaphezu kwalokho, i-Xiaomi imemezele ukuthuthukiswa kobuchwepheshe okusha okuthokozisayo kuyo MWC 2023 umcimbi, kuhlanganise Ubuchwepheshe bokushaja okusheshayo obunezintambo ezingu-300W ubuchwepheshe bebhethri yesimo esiqinile futhi I-Xiaomi Wireless AR Glass Discovery Edition. Ngamafuphi, i-Xiaomi izoqhubeka nokukhula ngokwezimali njengoba izama ukwakha imikhiqizo emisha nokwenza izinto ezintsha. Ungafunda kabanzi mayelana nocwaningo lapha. Hlala ubukele ukuze uthole okwengeziwe.
