I-Xiaomi ibhekene nokushoda emakethe yama-smartphone yaseYurophu, kanye nezinye izinhlobo. Ngokocwaningo, imakethe yama-smartphone yaseYurophu ibhekene nokwehla okukhulu ngo-12% ku-Q1 2022. Ukushoda kwe-semiconductor e-China kanye nezici zomhlaba wonke ze-COVID-19 ngezinye zezizathu. Amanye ama-brand nawo ahlangabezane nokwehla okukhulu, kuyilapho i-Samsung ibilokhu igcina ubuholi bayo kusukela ku-Q1 2020. Imibiko ithi, lokhu kwehla kwemakethe yaseYurophu kukhulu kakhulu kusukela ngo-2013.
I-Xiaomi ibhekene nokushoda, i-YoY ingu-36%
I-Xiaomi ibhekene nokushoda, kepha ayinasibopho. Ukushoda kwezingxenye ze-semiconductor, izimo zomnotho eziya ziba zimbi ngenxa yempi eqhubekayo yaseRussia-Ukraine, kanye nemvelo ye-geopolitical yizona zimbangela eziyinhloko zale nkinga yemakethe. Embikweni we-Counterpoint, kuthiwa i-Europe izofakaza ukwehla okunjalo esikhathini esizayo.
Ngokombiko, i-Samsung igcina iphezulu. Ku-Q1 2022, iqhubekile nokwenza umnikelo omkhulu kakhulu ekuthunyelweni kwama-smartphone ngama-35%. I-Apple ikleliswe endaweni yesibili emakethe yaseYurophu ngesabelo sokuthunyelwa esingu-%25.
I-Xiaomi ikleliswe endaweni yesi-3 ekuthunyelweni kwama-smartphone eYurophu. I-Xiaomi ibhekene nokwehla ngo--5% isuka ku-19% yesabelo semakethe iye ku-14% wesabelo semakethe. I-YoY (unyaka nonyaka) yehle ngo-36%. Kuyivelu emaphakathi kancane kunezinye izinhlobo, kodwa kukhona ukwehla ngo-36% YoY (unyaka nonyaka). I-Redmi ne-POCO nazo zifakiwe esigabeni se-Xiaomi.
I-OPPO ne-Realme zibeke endaweni yesi-4 neyesi-5 emakethe yokuthunyelwa kwama-smartphone yaseYurophu, ngesabelo semakethe esingu-%6 no-%4, ngokulandelana. I-Realme ingumkhiqizo kuphela oqopha ukukhula kokuthunyelwa kwaminyaka yonke ku-Q1 2022. I-Redmi ne-POCO nazo zifakiwe esigabeni se-Xiaomi. I-Oneplus brand ifakiwe esigabeni se-OPPO. Njengoba wazi, lawa mabhrendi angama-sub-brand. Ukuze uthole ulwazi olwengeziwe, ungathola isixhumanisi socwaningo lwe-Counterpoint lapha.
Imibono yomcwaningi kanye nesiphetho
Ngokusho kwabacwaningi, impi yaseRussia-Ukraine inomthelela omkhulu kubo, futhi inkinga ye-semiconductor ehlobene ne-COVID-19 ingenye inkinga. Asethembe ukuthi konke kuzoba ngcono njengoba usuku luqhubeka. Ngoba kunobungozi bokuthi lokhu kuncipha kwemikhiqizo kuzobonisa kubasebenzisi njengamathegi amanani abizayo.
Kodwa njengoba sibheke phambili, isimo sisonke kulindeleke ukuba sibe sibi ngaphambi kokuba sibe ngcono. Amazwe amaningi eYurophu asondele ngokuyingozi ekuwohlokeni komnotho, futhi impi yaseRussia-Ukraine mancane amathuba okuthi ixazululwe noma nini maduze. Ungakhohlwa ukuhlala ubukele ukuze uthole okwengeziwe, imibono nemibono yakho ibalulekile kithi. Sizobe sifunda ukuphawula kwakho ngezansi.
