Kulokho okungenzeka kube ngenye yezinyathelo ezibaluleke kakhulu zezezimali zika-2025 kuze kube manje, umdondoshiya wezobuchwepheshe waseShayina u-Xiaomi ukhuphule ngempumelelo ama-dollar ayizigidi eziyizinkulungwane ezingama-5.5 ngokuthengiswa kwesabelo eHong Kong. Kulabo abebebuka ukuvela kwe-Xiaomi kusuka kumenzi we-smartphone kuya kubambangi imoto kagesi (EV), lokhu kuhamba kuzwakala sengathi inkampani ishaya isisheshisi - ngokoqobo nangokomfanekiso.
Kodwa lokhu akukhona nje ukukhulisa imali. Imayelana nokushintsha amagiya ngendlela enkulu. Futhi uma kuke kwaba nokungabaza mayelana nezifiso zika-Xiaomi zokuzamazamisa imakethe yezimoto zikagesi, lokhu kukhushulwa kwezimali okuqopha umlando kubeka lokho kungabaza.
Pho, yini esanda kwenzeka?
NgoMashi 25, kusho uXiaomi yayikhulise amaRandi ayizigidi eziyizinkulungwane ezingu-5.5 ekubekweni kwesabelo - enye yezibalo ezinkulu kakhulu ezikhuphuka e-Asia kunkumbulo yakamuva. Le nkampani ithengise amasheya ayizigidi ezingama-750, yahlangabezana nesidingo esinamandla sabatshalizimali.
Amasheya athengiswe ebangeni lentengo u-HK$52.80 ukuya ku-HK$54.60 ngesheya. Nakuba lokho kungase kuzwakale njengesu elivamile lokuwina abatshalizimali, impendulo yayingekho. Ukubekwa bekubhaliselwe izikhathi eziningi, kwaheha abatshalizimali bezikhungo abangaphezu kuka-200 emhlabeni jikelele.
Kulabo, abatshalizimali abaphezulu abangama-20 babalelwa ku-66% yenani lamasheya athengisiwe, okukhombisa ukuthi abanye abadlali abakhulu babona i-pivot ye-Xiaomi ye-EV njengokubheja okufanele ukwenziwa.
Kungani kunesinyathelo esikhulu manje?
Akuyona imfihlo ukuthi i-Xiaomi isinesikhathi eside igxile embonini yezimoto zikagesi. Kusukela ngo-2021, inkampani yamemezela esidlangalaleni ukuthi izongenela umjaho we-EV. Dlulela phambili kuze kube namuhla, futhi lezo zinhlelo zisebenza ngokweqile. Izimali eziphuma kulokhu kuthengiswa kwezitoko zizosetshenziselwa ukukhuphula ukukhiqizwa, ukukhishwa kwezinhlobo ezintsha, kanye nokuthuthukisa ubuchwepheshe bezimoto ezihlakaniphile.
Lokho kufaka ukutshalwa kwezimali okukhulu ku-AI, ubuchwepheshe bokushayela obuzimele, kanye nokukhiqizwa okuluhlaza. Le nkampani isanda kwethula i-SU7 electric sedan yayo, isivele idweba ukuqhathanisa ne-Tesla's Model 3. Futhi akuyona nje i-hype - i-Xiaomi ibheke ukuhambisa ama-EV angu-350,000 kulo nyaka, ukwanda okubukhali kusukela ekulinganisweni kwangaphambilini.
Isithombe esikhulu: Umdondoshiya wezobuchwepheshe uyashintsha
I-Xiaomi kudala ifana nokwenza izindleko eziphansi Smartphones futhi amadivaysi smart ekhaya. Kepha njengoba ukuthengiswa kwama-smartphone kukhula ezimakethe eziningi emhlabeni jikelele, i-Xiaomi, njengabaningi ontanga yayo bezobuchwepheshe, ibheke ukuhlukahluka. Futhi iyiphi indlela engcono kunokufuna indawo esondweni lokushayela lento enkulu elandelayo?
Imakethe ye-EV yaseChina ibhilidekile. I-BYD, u-Nio, futhi ungakhohlwa u-Tesla usevele embangweni. Kepha i-Xiaomi ibheja indlela yayo ye-ecosystem - ukuhlanganiswa okungenamthungo kuwo wonke amadivayisi nezinsizakalo - kuzoyinikeza umkhawulo emakethe ye-EV egcwele abantu abaningi. Bona ngeso lengqondo imoto exhuma kalula nefoni yakho, amadivayisi asekhaya, nolwazi lomuntu siqu. Lowo ngumbono weXiaomi. Futhi ngalesi sibhamu sakamuva semali, manje sebenayo igesi yokuyilandela.
Imizwa yabatshalizimali: Amalambu aluhlaza nxazonke
Isici esithakazelisa kakhulu sale ndaba ukusabela kwemakethe. Amasheya e-Xiaomi akhuphuke cishe ngo-150% ezinyangeni eziyisithupha ezedlule, okuyinkomba yokukhula ukuzethemba kwabatshalizimali ekushintsheni kwenkampani kuma-EVs.
Lolo hlobo lokunyakaza kwemakethe aluqhutshwa nje kuphela - kuyinkolelo eyisisekelo yokuthi i-Xiaomi ine-chops yokwenza lokhu. Le nkampani futhi ibilokhu ikhulisa kakhulu imali etshale kuyo ocwaningweni nasekuthuthukisweni. I-Xiaomi isebenzisa ama-yuan ayizigidi eziyizinkulungwane ezingu-7-8, noma cishe amaRandi ayizigidi eziyizinkulungwane ezingu-1, ku-AI kuphela ngo-2025, ngokusekelwe emibikweni. Kuyacaca ukuthi abazami nje ukwenza izimoto zikagesi - bazama ukwenza izimoto ezihlakaniphile, ezishayelwa yi-AI, ezixhumeke kakhulu eziphila ngokuvumelana nesiqubulo somkhiqizo we-Xiaomi esithi “ukuqamba okusha kwawo wonke umuntu.”
Zamsino nezinye izimakethe ezisafufusa
Kuyathakazelisa ukuthi ukudlala ngamandla kwezezimali kwe-Xiaomi kuza ngesikhathi lapho ezinye izimboni eziqhutshwa ubuchwepheshe nazo zibona ukukhula okukhulu nokuqanjwa kabusha. Isibonelo esisodwa i-Zamsino, inkundla ekhula ngokushesha ekhasino eku-inthanethi nendawo yokugembula. Ngenkathi uma uwabuka nje ama-EV namakhasino aku-inthanethi angase abonakale ehlukene, womabili ayizibonelo eziyinhloko zokuthi amamodeli edijithali-okokuqala, agxile kubasebenzisi abumba kabusha kanjani imikhakha yendabuko.
I-Zamsino igxile ekunikezeni abasebenzisi ngohlu olusezingeni lokuhamba phambili ibhonasi yekhasino online ngokusekelwe kumamethrikhi afana nokwethenjwa, ukusebenziseka, kanye nolwazi olunzulu ngomsebenzisi. Kuyimodeli engena ohlotsheni olufanayo lokungafihli kanye nomqondo oqhutshwa inani oxhaswe yizinkampani ezifana ne-Xiaomi ezimbonini zazo. Zombili izinkampani, ngezindlela zazo ezihlukene, zibhekana nendlala yabathengi yokuvikeleka, ukwenza kube ngokwakho, kanye nolwazi olungashayisani. Kungakhathaliseki ukuthi ukhetha ukuthi ungayidlala kuphi imidlalo yakho ye-inthanethi oyintandokazi noma uthenga imoto exhuma kalula nekhaya lakho elihlakaniphile, ikusasa ngeledijithali, futhi abathengi bafisa ukulawula okwengeziwe kokuhlangenwe nakho kwabo.
Amaqiniso emakethe ye-EV: Umjaho ongenaziqinisekiso
Naphezu kwesasasa, uhambo lwe-Xiaomi lokungena emakethe ye-EV ngeke lube namaqhubu emgwaqeni. Le nkampani ingena endaweni enokuncintisana kakhulu enamamajini amancane nezindleko ezinkulu zemali. Ukubambezeleka kokukhiqiza, izithiyo zokulawula, nezinselelo zobuchwepheshe konke okungase kwenzeke.
Futhi ungangiqalisi nokuqala emqhudelwaneni: Abenzi bezimoto abaphethe batshala izigidigidi ekufakeni ugesi, futhi abaqhudelana nabokuqala be-EV abafana no-Rivian, uLucid, no-Xpeng nabo abanciphisi. I-Xiaomi, nokho, iyabheja ukuthi ukwethembeka komkhiqizo wayo, i-software ecosystem, nokuncintisana kwezindleko kuzoyenza ikwazi ukukha ingxenye enkulu yemakethe. Bese kuba ne-China factor. Njengemakethe ye-EV enkulu kunazo zonke emhlabeni, i-China inikeza ithuba elikhulu lasekhaya. Kodwa futhi inikeza inselele yokudinga ukulwa nemidondoshiya yemboni endaweni yasekhaya. Ngenhlanhla, uma kukhona into eyodwa uXiaomi afunde ukuyenza, ikhula ngokushesha futhi yehlise izindleko ngaphandle kokusika amakhona.
Kusho ukuthini lokhu kubathengi
Kubathengi, ikakhulukazi e-China, ukuphushela kwe-Xiaomi emakethe ye-EV kungaba yinguquko. Le nkampani yaziwa kakhulu ngokukhiqiza imikhiqizo esezingeni eliphezulu ngamanani athengekayo. Uma okufanayo kusetshenziswe ezimotweni, singase sikwazi ukufakaza inkathi entsha yama-EV abiza kancane kodwa athuthukile.
Ukwengeza, ngesizinda se-Xiaomi kubuchwepheshe beselula kanye ne-smart ecosystems, izimoto zabo zingase zifike nezinhlelo ze-infotainment zesizukulwane esilandelayo, ama-UI wezwi, nokuhlanganiswa okungenamthungo nakho konke kusukela kumafoni kuya ezintweni ezigqokekayo. Akuyona imoto – iyisisetshenziswa esihlakaniphile esigingqikayo.
Imicabango yokugcina: Isikhathi esichazayo se-Xiaomi
Ukuthengiswa kwezabelo ze-Xiaomi eziyizigidi eziyizinkulungwane ezingu-5.5 kungaphezu nje kweqhinga lezezimali - yisikhathi esinqumayo. Kubonisa kubatshalizimali, izimbangi, kanye nabathengi ukuthi inkampani ifile ngempela ngokuba ngumdlali omkhulu emakethe ye-EV. Kuyingozi enesibindi, ebaliwe, kodwa elingana kahle nomlando we-Xiaomi wokwanda kwamasu kanye nokuqanjwa okusha okugxile kubathengi.
Ingabe bazophumelela? Isikhathi kuphela esizosho. Kepha into eyodwa eqinisekile: I-Xiaomi ayiseyena umenzi wefoni nje. Iba yinto enkulu kakhulu - futhi okungenzeka ibe nezinguquko.
