Eminyakeni ye-IoT, izinkampani zithathwa njengezithathe indawo yazo. I-IoT, okusho ukuthi “i-inthanethi yezinto”, ingachazwa njengeqiniso lokuthi izinto eziningi esizisebenzisayo ekuphileni kwethu kwansuku zonke zixhumene ne-virtual. Ngamafuphi, ihlanganisa imvelo yezinkampani ezinkulu. Ngakolunye uhlangothi, i-Xiaomi, ibonakala isivele iyithathile indawo yayo kule nkathi ye-IoT, ukuhlaziya kukhombisa lokhu. Ngenxa yalesi simiso esikhulu sezinto eziphilayo, i-Xiaomi ithole ukukhula okungama-70% ngo-2021!
I-Xiaomi 70% Inkulu kuno-2020
Ikhanga kuzo zonke izingxenye nge-ecosystem yayo enkulu, i-Xiaomi imemezele imiphumela yayo ehlanganisiwe ka-2021. Naphezu kwezinselelo emnothweni womhlaba, imodeli yebhizinisi eqinile ye-Xiaomi izuze ukukhula okunempilo kwaminyaka yonke. Inzuzo ephelele ngo-2021 ifinyelele ku-$51.57 billion, ikhuphuke ngo-33.5% unyaka nonyaka, kanti inzuzo elungisiwe ifinyelele ku-$3.46 billion, ikhuphuke ngo-69.5% unyaka nonyaka.
Ngakolunye uhlangothi, ukuthunyelwa kwama-smartphone emhlabeni wonke kwe-Xiaomi, kufinyelele irekhodi eliphezulu lamayunithi ayizigidi eziyi-190.3, okukhuphuke ngo-30.0% kunonyaka odlule. Ukuthunyelwa kwe-smartphone ye-Xiaomi ngo-2021 kukleliswe endaweni yesi-3 emhlabeni jikelele ngesabelo semakethe esirekhodiwe esingu-14.1%. Ngo-2021, imali engenayo evela ezimakethe zaphesheya yafinyelela ku- $25.7 billion, ikhuphuke ngo-33.7% unyaka nonyaka, ibalwa ku-49.8% wesamba semali engenayo.
Eceleni kwebhizinisi lama-smartphone, i-inthanethi yaphesheya kanye nebhizinisi le-IoT nalo likhombisa ukukhula okuqinile. Imali engenayo ye-inthanethi yaphesheya inyuke ngo-84.3% unyaka nonyaka yafinyelela ku- $790 wezigidi, okuhambelana no-17.8% ngo-2021.
Ngokusekelwe ekubeni khona kwayo okuqinisiwe ezimakethe zaphesheya kwezilwandle, i-Xiaomi iqhubekile nokwandisa izinzuzo zayo zokuncintisana ezimakethe zasendaweni ngokukhula kokuthunyelwa kwama-smartphone eYurophu, eMpumalanga Ephakathi, eLatin America, e-Afrika nase-Asia Pacific. Isabelo semakethe sika-Xiaomi ekuthunyelweni kwama-smartphone sikleliswe ku-#1 emazweni nasezifundeni eziyi-14, futhi sasiphakathi kwamahlanu aphezulu emazweni nasezifundeni ezingama-62 emhlabeni jikelele. E-Europe, ukuthunyelwa kwama-smartphone e-Xiaomi eYurophu kukleliswe endaweni yesi-2 ngesabelo semakethe esingama-22.5% ngo-2021.
Izimakethe ezisafufusa ziqhubekile nomfutho wazo wokukhula oqinile. E-Latin America nase-Afrika, ukuthunyelwa kwama-smartphone e-Xiaomi ngo-2021 kukhuphuke ngo-94.0% no-65.8% unyaka nonyaka ngokulandelana, okuyenza yaba umthengisi ongu-#3 wama-smartphone kuzo zombili izifunda.
Siyabonga kumabhrendi Angaphansi Amaningi!
Isu le-sub-brand ye-Xiaomi libe negalelo elikhulu kulokhu. Imikhiqizo engaphansi efana ne-Redmi ne-POCO yenza kube lula ku-Xiaomi ukukhanga umhlaba wonke. Ngenxa yalelisu le-sub-brand, isisekelo sabasebenzisi be-Xiaomi siqhubekile nokuhlukahluka.
Isibonelo, singanikeza isibonelo esivela enkampanini yakwaRedmi. I-Redmi iyaqhubeka nokuhlinzeka ngobuchwepheshe bakamuva emakethe enkulu ngamanani ashibhile. NgoFebhuwari 2022, ukuthengiswa kweRedmi K50G kanye neRedmi K50G Mercedes-AMG Petronas Formula OneTeam Edition kudlule amaRandi ayizigidi ezingama-44 ngomzuzu wokuqala wokwethulwa. Lesi isibalo sokuthengisa esingajwayelekile.
Ukuhlaziya komnotho kukhomba ohlangothini olufanayo. Ngo-2021, ukuthunyelwa kwe-smartphone yomhlaba wonke ye-Xiaomi ngamanani okudayisa angu-RMB 3.000 ($471) noma ngaphezulu e-China kanye nama-EUR 300 noma alingana nawo ezimakethe zaphesheya kwezilwandle kungaphezu kwamayunithi ayizigidi eziyi-10 athunyelwa ngo-2020. Ngo-2021, idlule amayunithi ayizigidi ezingama-24.
Vele, kukhona futhi uchungechunge lwe-Xiaomi 12. Isebenzisa i-hardware yayo kanye nobuchwepheshe obusha, ivele yaba enye yama-smartphones adume kakhulu ngemuva kokukhululwa kwawo. Ukuthengiswa kwayo kwama-omnichannel kudlule amaRandi ayizigidi ezingama-280 nje imizuzu emi-5 ngemuva kokwethulwa. I-Xiaomi ikleliswe endaweni yesi-3 ngokuthunyelwa phesheya kwezilwandle kwama-smartphones aphambili amanani entengo angama- $ 350 noma ngaphezulu ngo-2021, okukhombisa ukuthi i-Xiaomi nayo isebhizinisini lemishini ephambili phesheya kwezilwandle.
I-Real Innovation kanye ne-R&D
Uyazi ukuthi i-Xiaomi ingenye yezinkampani ezihola phambili emisha. Izibonelo zifaka iphrojekthi yerobhothi ephefumulelwe i-CyberDog eyawina umklomelo ka-2021 noma uchungechunge lwe-Surge, amaphrojekthi ezingxenyekazi zekhompiyutha okuqala enkampani. Ngo-2021, ukusetshenziswa kwe-R&D kwe-Xiaomi kwafinyelela ku-$2 billion, kwenyuke ngo-42.3% unyaka nonyaka. Ihlose ukuphishekela ukuthuthuka kobuchwepheshe njengenani eliwumongo, i-Xiaomi ihlela ukutshala imali engaphezu kwezigidigidi zamaRandi angu-RMB $15.7 (amabhiliyoni ayi-100 RMB) ocwaningweni nasekuthuthukisweni eminyakeni emihlanu ezayo.
I-Xiaomi ilandele ngokungakhathali ubuchwepheshe bakamuva ngokuhlomisa i-ISP Surge C1 yokuqala yokuphathelene ne-chip yokushaja i-Surge P1 kumamodeli amabili e-premium flagship, i-Xiaomi MIX FOLD ne-Xiaomi 12 Pro, ngokulandelana. Ngokuqhubeka nokuthuthukisa umuzwa wokuthatha izithombe, u-Xiaomi ungenise inkathi entsha kubuchwepheshe bekhamera ne-imaging ngokuqala kwelensi ewuketshezi ku-Xiaomi MIX FOLD kanye ne-algorithm ye-ProFocus ku-Xiaomi 12 ne-Xiaomi 12 Pro yakamuva.
I-Xiaomi Chipsets & Chips - Yini uXiaomi aseyizuzile kuze kube manje?
Ngo-2021, i-Xiaomi yasungula ilebhu yayo yamarobhothi futhi yethula irobhothi eliyi-quad eliphefumulelwe nge-bio-CyberDog Engineering Explorer Edition; Ngaphezu kwalokho, inkampani yethule i-Xiaomi Smart Glasses, emele ukuhlola okubanzi kwe-Xiaomi kobuchwepheshe besikhathi esizayo.
Ngenxa yalokho, ngohlelo lwayo oluphelele lwe-ecosystem kanye nesisekelo esibanzi sabasebenzisi, i-iaomi iqhubekela phambili ngokuzethemba ekugcineni umfutho wayo wokukhula oqinile kanye nezimpumelelo ezintsha. Hlala ubukele ukulandela i-ajenda futhi ufunde izinto ezintsha.
